SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

  • 11/25/14

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C. – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • Craig Gaulden Davis Architecture Announces Merger with PBK

    Craig Gaulden Davis Architecture (CGD), based in South Carolina and Maryland, recently announced that it has merged with PBK, the largest K–12 architectural firm in the U.S., according to a news release. The firm will operate as Craig Gaulden Davis | PBK with 31 offices across the country.

  • zSpace Imagine Learning Solution

    zSpace Introduces Headset-Free AR/VR System

    Immersive learning company zSpace has debuted the zSpace Imagine Learning Solution, a headset-free AR/VR laptop system designed for elementary education. The all-in-one platform integrates hardware, software, and hands-on lessons to create dynamic learning experiences for young students.

  • Massachusetts Charter School Opens New Academic Building

    The Advanced Math and Science Academy Charter School (AMSA) in Marlborough, Mass., recently held a ribbon-cutting ceremony for a new academic building, according to a news release. The 17,000-square-foot space will serve as a classroom and science lab building for the student population of almost a thousand in grades 6–12.

  • Carnegie Grants R2 Status to East Texas A&M

    East Texas A&M University in Commerce, Texas, recently announced that it has been designated a Research 2 (R2) institution by the Carnegie Classification of Institutions of Higher Education, according to a news release. The R2 designation took effect on February 13.