Add as a preferred source on Google

SafeGov Releases Results of Global Parents Surveys Relating to Student Online Privacy

  • 09/17/14

Surveys of nearly 5,500 parents in 11 countries around the world, including Europe, Asia and North America, show that parents have high hopes for the contribution that Internet applications can make to their children’s education, especially when it comes to acquiring skills relevant to the modern global economy. At the same time, the vast majority of parents worry that internet companies are tracking and profiling their children’s online activities at school for advertising purposes, and they want such practices banned. Specifically, parents want stronger government regulations against online data mining in schools that isn’t directly related to improving academic performance, and they want schools to forbid such practices.

The findings are based on a series of surveys conducted between 2012 and 2014 for SafeGov aimed at capturing global parents’ views on the benefits and risks of proliferating in-school access to internet applications such as email, document creation and group collaboration.

The surveys show that:

  • Two-thirds of parents are aware that internet companies are tracking and profiling their children’s online behavior and email habits at school for ad-related purposes – parents in Europe, Middle East and Africa are slightly more aware (66%) than in Asia (55%) or the U.S. (51%);
  • Concern about these practices grows as parents learn more about them;
  • 74% of parents want the ability to opt-out of such practices on behalf of their children.

Parents see outright bans against ad-related tracking and profiling in schools as well as stronger government regulations as an indispensable requirement for safe in-school access to internet applications:

  • 88% say schools should require companies to offer a privacy policy with strict guarantees against user profiling that is not related to the delivery of education services
  • 88% say schools should insist on contracts that expressly ban the exploitation of children’s email for non-education purposes
  • 79% support the school adopting rules of conduct forbidding outside companies to profile children
  • 75% support governments passing much stricter laws giving parents complete control over what information, if any, can be collected about their children at school.

While 70% of parents say schools bear the most responsibility to deal with this issue, many also believe parents (31%), internet companies (29%) and the government (24%) have the primary role. Only 5% of parents globally place responsibility on the children themselves.

Featured

  • Different Starting Points, Same End Goal

    Higher education campuses can enhance student experience by implementing mobile credentials to streamline building access, on-campus payments, and access to other amenities. This enables students to connect to their campuses through the technology they use most: their mobile devices.

  • textured paper collage shows a school building on fire as a fire truck sprays water into the flames

    Why a Fire Loss Is More than Flames

    We've all seen what fire damage can do to a property, but the types of damage building owners often encounter after a fire loss can exceed expectations. Having full awareness of the different forms of damage properties can sustain helps owners respond faster, reduce continued damage, and get back on the road to recovery in short order.

  • Three U.S. Universities Install Acre Security Access Control Platform

    Cloud-native physical and digital security solutions company Acre Security recently announced that it has deployed its access control platform at three major universities in the U.S., according to a news release. Acre partnered with Atrium Campus to provide coverage for more than 69,000 students at the University of Virginia (UVA), George Mason University, and Rockhurst University.

  • UNL Kiewit Hall

    Designing for Engineering Excellence: Integrating Sustainability and Wellness at UNLs Kiewit Hall

    Kiewit Hall at the University of Nebraska-Lincoln exemplifies how academic institutions can integrate sustainability and wellness into modern learning environments. With an integrated and collaborative team approach, Kiewit Hall addresses enhanced learning and creativity, physical health, and mental wellness, and fosters a sense of community through innovative design, operations, and policy solutions.

Digital Edition