Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Rice University to Build New Student Life Complex

    Rice University in Houston, Texas, recently announced that a groundbreaking ceremony for the upcoming Moody Center Complex for Student Life (MCCSL) will take place on May 8, 2025, according to a university news release. The 75,000-square-foot facility was designed by architecture firm Olson Kundig with Page serving as executive architect, and it has an estimated completion date of fall 2027.

  • Georgia High School Debuts 500-Seat Esports Arena

    Cass High School in Bartow County, Ga., recently announced the opening of a new, 7,000-square-foot Esports Arena, according to a news release. The Bartow County School System partnered with Extron AV Technology on the project.

  • California District Starts Construction on New Robotics Facility

    The Fremont Union High School District (FUHSD) near Silicon Valley, Calif., recently announced that construction has begun on a new Robotics Facility on the campus of Cupertino High School, according to a news release. The 14,500-square-foot facility will serve students at high schools across the entire district, providing purpose-built spaces for student creativity and collaboration.

  • Greenheck Launches New Series of Rooftop Units

    Air movement, control, and conditioning solutions provider Greenheck recently launched a new line of rooftop units that merge the conveniences of traditional rooftop ventilators and dedicated outdoor air systems, according to a news release. The Model RT controls temperature and humidity for indoor comfort.

Digital Edition