Product News

Bitec Announces Merger with Viking Products Group

Roofing contractor Bitec recently announced that it will merge with Viking Products Group to expand the organizational efficiencies and sales distributions of both organizations, according to a news release. Roofing contractor and distributor customers will gain access to a wide array of roofing materials with benefits like recycled materials and a design allowing for ease of installation.

The news release reports that Viking will reorganize and consolidate its warehouse, service, and support organizations under the guidance of Bitec’s leadership. Viking was founded as Commercial Innovations, Inc., in 1996 and rebranded to its current name in 2018.

“The whole will be even stronger than the sum of its parts,” said Joel Shealey, Bitec Vice President who will assume the role of Bitec President in January 2024. “We are two sales organizations serving the same markets. Aside from the obvious advantage of becoming more efficient at serving our customers, this merger will expand Bitec’s sales reach and give our customers access to some leading-edge products, including GreenSlope single-component polyurethane primer/adhesive for water ponding repair, sustainable Leadax® Armored Flashing, and StrongHold single-ply membranes, which are available in both KEE and PVC formulations.”

Bitec will retain the Viking brand and acquire all Viking products and intellectual property, according to Viking President Brett Wygal. “We’ve been talking to our sales reps, and they are really excited about this next step in our growth,” said Wygal. “Our customers will benefit from a deeper offering of modified bitumen options and the great support a more mature organization can provide.“

The merger is expected to be completed by the first quarter of 2024, the news release reports.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].