Not Yet Sold: What Employers and Community College Students Think About Online Education

  • 07/08/14

Online education holds the promise to increase access and decrease cost of higher education. Yet many community college students and employers remain skeptical about the value of online learning, according to recent research in a report from Public Agenda (www.publicagenda.org), a nonprofit, nonpartisan organization that helps diverse leaders and citizens navigate divisive, complex issues and work together to find solutions. “Not Yet Sold” raises important questions for the future of online education, even as it quickly becomes part of the higher education mainstream.

While employers and students recognize a niche for online classes, degrees and certificates, for now at least, they do not trust it as much as they do traditional education. Findings from this research, which was supported by The Kresge Foundation, include:

  • The majority of employers (56 percent) prefer a job applicant with a traditional degree from an average school over an applicant with an online degree from a top university (just 17 percent say they’d prefer the latter).
  • At the same time, 80 percent of employers say that online-only degrees and certificates provide opportunities for older students to get valuable college credentials. Half say online degrees help younger, first-time college students get a high-quality education.
  • 61 percent of community college students say online classes require more discipline from students than traditional classes, yet four in ten (42 percent) believe students learn less online.
  • Many community college students currently taking online classes wish they took fewer of them.

Just as online education itself is rapidly changing, we expect student and employer attitudes to shift as well. Still, we need to consider the skepticism of those on the ground, especially if we hope to avoid any unintended consequences.

As key decision makers face this changing landscape, this research provides important insights from some of those on the ground, in order to ensure that online education can better meet the needs of students and society. This research brief is part of a larger project surveying the attitudes of various student and employer groups toward issues in higher education, including online education, for-profit colleges and the needs of nontraditional students.

Download a PDF of the report: http://www.publicagenda.org/pages/not-yet-sold

Featured

  • Georgia State University Plans Campus Transformation

    Georgia State University in Atlanta, Ga., recently received an $80-million gift that will go toward the largest campus transformation project in university history, according to a news release. The contribution from the Robert W. Woodruff Foundation will go toward a planned $107 million in campus upgrades across nine projects in downtown Atlanta.

  • American University Launches Sustainability Research Project

    American University in Washington, D.C., recently began a research project exploring the relationship between purchase decisions for university campuses and sustainability, according to a news release. The study seeks to explore how “greening” the purchases involved in student housing renovations, breaking ground on new facilities, buying new equipment and supplies, and more, can foster larger sustainability goals.

  • College of the Desert Starts Construction on New Campus Location

    College of the Desert recently announced that it has broken ground on its new Palm Springs campus in Palm Springs, Calif., according to a news release. The multiple-building campus consists of 175,000 square feet of new construction and will cost an estimated $268 million.

  • University of Kentucky Receives $2.5M Donation Toward Renovation Project

    The University of Kentucky in Lexington, Ky., recently announced that it has accepted a $2.5-million donation that will transform Pence Hall into the home of the university’s College of Communication and Information, according to a news release.