Skip to main content
Add as a preferred source on Google

Disengaged Alumni, Lack of Organizational Support Are Top Concerns

  • 03/09/16

SALT LAKE CITY, UT – The top sources of anxiety among alumni professionals at North American institutions are a lack of staff and alumni disengagement, according to a new survey conducted by Alumni Access, Access Development’s alumni engagement solution.

Seventy-four percent of alumni professionals cited “not having enough staff to complete necessary tasks” as a top concern. Sixty-eight percent said that a lack of engagement among alumni is their most pressing worry.

These are among the findings of a new alumni relations benchmarking survey known as VAESE (Voluntary Alumni Engagement in Support of Education).

A common cause of alumni disengagement appears to stem from excessive fundraising solicitations. Because 68 percent of alumni organizations are integrated with fundraising and development departments, alumni relations efforts can often become subordinate to the fundraising mechanism.

As a result, 82 percent of institutions now send at least one solicitation to new graduates within the first year of graduation, and 7 percent send five or more solicitations during the same period.

“When alumni relations integrates with fundraising, our research shows most schools rely on the philanthropic generosity of alumni, rather than offering benefits to attract and engage them,” says Gary Toyn, the primary researcher for the VAESE survey. “Graduates seem to be rejecting that approach, especially those who have yet to realize the full value of their education.”

The research shows that a quarter of institutions have seen at least 10 percent of their alumni opt out of all contact with the university. Some have seen as much as 39 percent of their alumni opt out of all contact with the university.

The VAESE research is a global survey of alumni relations engagement practices, and the results include responses from hundreds of large and small universities, in all 50 states and three continents.

For more information on the VAESE survey or Alumni Access alumni discount programs, please visit www.alumniaccess.com.

Featured

  • Q&A: How to Prevent Kitchen Grease Fires in Commercial Kitchens

    School cafeterias and university dining halls serve thousands of meals daily, relying on high-heat equipment like fryers, grills, and ovens. While these operations keep students fed, they also generate significant grease-laden vapors. Without proper controls, this grease becomes a silent fire threat. As a certified exhaust cleaning specialist and business coach who has helped hundreds of institutional facilities achieve NFPA 96 compliance, I emphasize that proactive grease management isn’t optional; it’s a core fire/life safety practice.

  • Texas A&M Opens First Building at Fort Worth Campus, Breaks Ground on Research Facility

    The Texas A&M University System marked a major milestone in the development of its Fort Worth campus by opening its first completed academic building and breaking ground on a second facility designed to expand research and industry collaboration.

  • Planning with Clarity: Using AI to Make Better Campus Decisions, Not Just Better Designs

    Higher education leaders are being asked to make increasingly high-stakes decisions about campus facilities amid greater uncertainty than ever before. Social and economic pressures, shifting enrollment, and evolving learning models compete with growing deferred maintenance needs to strain even the most robust infrastructure budgets.

  • CU-Lock Haven Receives $1.75M Gift for New Entrepreneurship, Media Center

    Commonwealth University-Lock Haven in Lock Haven, Penn., recently received a $1.75-million donation from entrepreneur and alumnus Nicholas Subich ’17, according to a university news release. The funds will go toward establishing the Nicholas Subich Center for Entrepreneurship and Media, a technology-driven hub for innovation and experiential learning.