Skip to main content
Add as a preferred source on Google

Disengaged Alumni, Lack of Organizational Support Are Top Concerns

  • 03/09/16

SALT LAKE CITY, UT – The top sources of anxiety among alumni professionals at North American institutions are a lack of staff and alumni disengagement, according to a new survey conducted by Alumni Access, Access Development’s alumni engagement solution.

Seventy-four percent of alumni professionals cited “not having enough staff to complete necessary tasks” as a top concern. Sixty-eight percent said that a lack of engagement among alumni is their most pressing worry.

These are among the findings of a new alumni relations benchmarking survey known as VAESE (Voluntary Alumni Engagement in Support of Education).

A common cause of alumni disengagement appears to stem from excessive fundraising solicitations. Because 68 percent of alumni organizations are integrated with fundraising and development departments, alumni relations efforts can often become subordinate to the fundraising mechanism.

As a result, 82 percent of institutions now send at least one solicitation to new graduates within the first year of graduation, and 7 percent send five or more solicitations during the same period.

“When alumni relations integrates with fundraising, our research shows most schools rely on the philanthropic generosity of alumni, rather than offering benefits to attract and engage them,” says Gary Toyn, the primary researcher for the VAESE survey. “Graduates seem to be rejecting that approach, especially those who have yet to realize the full value of their education.”

The research shows that a quarter of institutions have seen at least 10 percent of their alumni opt out of all contact with the university. Some have seen as much as 39 percent of their alumni opt out of all contact with the university.

The VAESE research is a global survey of alumni relations engagement practices, and the results include responses from hundreds of large and small universities, in all 50 states and three continents.

For more information on the VAESE survey or Alumni Access alumni discount programs, please visit www.alumniaccess.com.

Featured

  • New Jersey Day School Opens New Science & Entrepreneurship Building

    Saddle River Day School (SRDS) in Saddle River, N.J., recently celebrated the grand opening of the new Dr. Kristen Walsh Hall of Science & Entrepreneurship, according to a news release. The school partnered with DIG Architecture on the 32,000 square foot facility, completed on a 17-month construction timeline in time for the beginning of the new school year.

  • Western Kentucky University, Gilbane Announce “Elevate WKU” Partnership

    Western Kentucky University in Bowling Green, Ky., recently announced that it has reached the financial close on a on a public-private partnership (P3) with Gilbane Development, according to a news release.

  • UNH Marks Construction Milestone on Oceanic Exploration Facility

    The University of New Hampshire in Durham, N.H., recently celebrated a major construction milestone with a beam-signing ceremony for the new Center of Excellence for Operational Ocean and Great Lakes Mapping, according to a news release. The facility’s ultimate goal is to support research, training and technical assistance in ocean mapping.

  • California District Opens New Robotics Center

    The Fremont Union High School District (FUHSD) in Cupertino, Calif., recently held a Grand Opening ceremony for a new, district-wide Robotics Center, according to a news release. The 14,500-square-foot facility was designed by Quattrocchi Kwok Architects (QKA); Landmark Constructors served as the builder and Blach Construction as general construction manager.