Skip to main content
Add as a preferred source on Google

Disengaged Alumni, Lack of Organizational Support Are Top Concerns

  • 03/09/16

SALT LAKE CITY, UT – The top sources of anxiety among alumni professionals at North American institutions are a lack of staff and alumni disengagement, according to a new survey conducted by Alumni Access, Access Development’s alumni engagement solution.

Seventy-four percent of alumni professionals cited “not having enough staff to complete necessary tasks” as a top concern. Sixty-eight percent said that a lack of engagement among alumni is their most pressing worry.

These are among the findings of a new alumni relations benchmarking survey known as VAESE (Voluntary Alumni Engagement in Support of Education).

A common cause of alumni disengagement appears to stem from excessive fundraising solicitations. Because 68 percent of alumni organizations are integrated with fundraising and development departments, alumni relations efforts can often become subordinate to the fundraising mechanism.

As a result, 82 percent of institutions now send at least one solicitation to new graduates within the first year of graduation, and 7 percent send five or more solicitations during the same period.

“When alumni relations integrates with fundraising, our research shows most schools rely on the philanthropic generosity of alumni, rather than offering benefits to attract and engage them,” says Gary Toyn, the primary researcher for the VAESE survey. “Graduates seem to be rejecting that approach, especially those who have yet to realize the full value of their education.”

The research shows that a quarter of institutions have seen at least 10 percent of their alumni opt out of all contact with the university. Some have seen as much as 39 percent of their alumni opt out of all contact with the university.

The VAESE research is a global survey of alumni relations engagement practices, and the results include responses from hundreds of large and small universities, in all 50 states and three continents.

For more information on the VAESE survey or Alumni Access alumni discount programs, please visit www.alumniaccess.com.

Featured

  • Cleveland High School Breaks Ground on Modernization

    Portland Public Schools in Portland, Ore., recently announced that construction has begun on a modernization project for Cleveland High School, according to a news release. The existing building will be replaced with a new, 300,000-square-foot facility at the same site.

  • Rethinking K-12 Schools as a Continuous Learning Experience

    Most students move through three or more separate facilities during their K-12 journey, yet the built environments they encounter at each stage have traditionally been designed in isolation, with little continuity in spatial language, learning philosophy, or physical resources. Each new school is a reset with different layouts, learning models, expectations, and ways of moving through a building. The next generation of school design is making the case that the first day of kindergarten and the last day of high school can and should feel connected through common support systems and infrastructure in the physical environment.

  • Minnesota District Opens New PreK–12 School

    Gibbon-Fairfax-Winthrop Schools in Gibbon, Minn., recently announced that construction is complete on a new, $68.9-million school for students in grades PreK–12, according to a news release.

  • URI Cuts Underwater Ribbon on New Ocean Robotics Laboratory

    The University of Rhode Island recently held a ribbon-cutting ceremony for a new Ocean Robotics Laboratory at its Narragansett Bay Campus, according to a news release. Two students used a remotely operated vehicle to cut an underwater ribbon in a 30-by-20-foot test tank.