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Mediaplanet Partners with Chelsea Clinton to Keep America's Schools Safe and Healthy

  • 10/18/17

NewYork, N.Y.(PRWEB) – In the midst of back-to-school season, Mediaplanet announces the launch of “Classroom Health & Safety,” a campaign advocating for greater awareness of the resources helping parents, teachers and school administrators prioritize the vision of healthy, happy and excited students, capable of reaching for the stars.

Each day, about 55 million students (and 7 million staff) attend the more than 130,000 public and private schools in the United States, where they go to learn and, most importantly, grow to become healthy and productive adults. Pediatrician and former surgeon general Jocelyn Elders once said, “You cannot educate a child who is not healthy, and you cannot keep a child healthy who is not educated.” In an age of increased childhood obesity, cyberbullying and threats to the safety and well-being of students nationwide, this quote rings truer than ever.

The print component of “Classroom Health & Safety” was distributed within USA Today in New York, Boston, Dallas, Houston and Pittsburgh/Cleveland markets, with a circulation of 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. 

Chelsea Clinton graces the campaign’s cover and, in an exclusive op-ed, voices her passion for improved nutrition in schools and shares the efforts of the Alliance for a Healthier Generation. “We all have an important role to play in creating a country where the healthy choice is the easy choice – for all kids in every community,” she writes. The organization has inspired schools nationwide to implement healthier nutritional offerings students, and advocates for keeping physical education in each and every school.

The conversation journeys from student wellness to prioritizing school safety. An interview with the founders of Sandy Hook Promise – created by family members of victims of the tragic mass shooting in a Newtown, Conn., elementary school – details the work the nonprofit has been doing to teach students and teachers to promote kindness in the classroom and learn to identify threats to safety in and outside of the classroom.

Their efforts, bolstered by insight from the leading education and safety organizations, speaks to educators, school superintendents and, first and foremost, parents on how these topics should be in mind as kids head back to school.

This campaign was made possible by the School Superintendents Association (AASA), National PTA, Alliance for a Healthier Generation, Brooke Burke-Charvet, Sandy Hook Promise, the International Society for Technology in Education (ISTE), SHAPE America, American Psychological Association (APA), National Safety Council, the No Kid Hungry campaign, Lysol, Nice ‘n Clean, Olika, SSI Guardian, Raptor Technologies, SafeSchools, Qustodio and the Walking Classroom.

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