Adding or expanding athletics programs has an impact on enrollment.
Customizing college acceptance letters.
Commitment to inclusion and access drive recruitment.
How some schools are spending taxpayer's dollars.
Want sophomores to stay? Send them away as freshmen.
An innovative program allows motivated high school students to get a head start on their college careers.
You don’t need to call your students ‘customers,’ but you do need to treat them that way.
Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.
College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.
Build and manage a strong image for your institution.
Rewarding students for staying the course.
As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.