Products that Work
Nashua North Titans Campaign for a Brita Hydration Station
Sponsored content by HAWS CORP.
Since 2002, thousands of young men and women have walked the halls of Nashua High School North, a place of rigorous and relevant academic focus that also celebrates its talented athletic teams, clubs and organizations. In the classrooms and on the fields, the Titans live the five R’s – rigor, relevance, respect, relationships and responsibility. It’s a practice that prepares them for the day they don blue and white, proudly accept their diplomas and step out into the world.
Objective
On any given school day, nearly 2,000 students and some 200 faculty and staff members can be found on campus at Nashua North. Even though drinking fountains are available, bottled water consumption was on the increase. So, two students sought a hydration solution that would lower the school’s carbon footprint by reducing the waste associated with single-use plastic water bottles.
Solution
After extensive online research, student Avalon Lustick found the Brita Hydration Station, a hygienic water dispenser that turns ordinary tap water into refreshing Brita filtered water, thereby promoting the use of refillable bottles. Even better, the unique Brita Hydration Station fundraising program was a way to bring a Hydration Station to the school with no upfront costs, minimal set up, and the potential to keep additional profits for the school. Plus, it included Nalgene bottles emblazoned with the Titan mascot – an integral part of the Brita Hydration Station Fundraising Program – were a great way to promote school spirit. Lustick approached a fellow student, Bridget Kelley, and together they began their campaign. “We used everything from presentations to contacting the mayor to getting alum NFL player Kendall Reyes involved,” says Lustick.
Results
Nahua’s Brita Hydration Station was installed in the athletic wing and quickly became a hot spot. “The staff and students at North were excited about having a filtration system,” says Kelley. “Many commented that it was ‘so cool!’ People were also surprised by the fact that there is no charge to use the Hydration Station.” The convenient unit is now a regular stop for students and staff alike and successfully promotes the use of refillable bottles while meeting the school’s hydration demands.
About Brita Hydration Station
Brita Hydration Stations offer users the benefits of great-tasting, Brita filtered water at a variety of away-from-home locations without the waste and cost of bottled water. The multiple product options transform regular tap water into healthier drinking water using a certified advanced filtration system. Brita Hydration Stations are certified according to NSF/ANSI Standards 42 & 53 for the reduction of chlorine (taste and odor), lead, and 99.99 percent of cysts.