Add as a preferred source on Google

Not Yet Sold: What Employers and Community College Students Think About Online Education

  • 07/08/14

Online education holds the promise to increase access and decrease cost of higher education. Yet many community college students and employers remain skeptical about the value of online learning, according to recent research in a report from Public Agenda (www.publicagenda.org), a nonprofit, nonpartisan organization that helps diverse leaders and citizens navigate divisive, complex issues and work together to find solutions. “Not Yet Sold” raises important questions for the future of online education, even as it quickly becomes part of the higher education mainstream.

While employers and students recognize a niche for online classes, degrees and certificates, for now at least, they do not trust it as much as they do traditional education. Findings from this research, which was supported by The Kresge Foundation, include:

  • The majority of employers (56 percent) prefer a job applicant with a traditional degree from an average school over an applicant with an online degree from a top university (just 17 percent say they’d prefer the latter).
  • At the same time, 80 percent of employers say that online-only degrees and certificates provide opportunities for older students to get valuable college credentials. Half say online degrees help younger, first-time college students get a high-quality education.
  • 61 percent of community college students say online classes require more discipline from students than traditional classes, yet four in ten (42 percent) believe students learn less online.
  • Many community college students currently taking online classes wish they took fewer of them.

Just as online education itself is rapidly changing, we expect student and employer attitudes to shift as well. Still, we need to consider the skepticism of those on the ground, especially if we hope to avoid any unintended consequences.

As key decision makers face this changing landscape, this research provides important insights from some of those on the ground, in order to ensure that online education can better meet the needs of students and society. This research brief is part of a larger project surveying the attitudes of various student and employer groups toward issues in higher education, including online education, for-profit colleges and the needs of nontraditional students.

Download a PDF of the report: http://www.publicagenda.org/pages/not-yet-sold

Featured

  • UNT Dallas Holds Ribbon-Cutting Ceremony for $100M STEM Building

    The University of North Texas at Dallas in Dallas, Texas, recently celebrated the opening of its new, $100-million STEM Building, according to local news. The ceremony on Dec. 2 preceded the first day of classes in the facility on Jan. 12, 2026.

  • ClassVR headsets

    Avantis Education Revamps Hardware for ClassVR Solution

    Avantis Education recently announced the launch of two new headsets for its flagship educational VR/AR solution, ClassVR. According to a news release, the Xcelerate and Xplorer headsets expand the company’s offerings into higher education while continuing to meet the evolving needs of K–12 users.

  • LSU Breaks Ground on $200M Residential Project

    Louisiana State University in Baton Rouge, La., recently broke ground on a new residential complex, according to university news. The South Quad residential project will consist of two buildings and add a total of 1,266 beds for freshmen students. The development comes with a price tag of $200 million, and it’s scheduled to open to students in fall 2027.

  • iPark 87

    Building a Future-Focused Career and Technical Education Center

    A district superintendent shares his team's journey to aligning student passions with workforce demands, and why their new CTE center could be a model for districts nationwide.

Digital Edition