Skip to main content
Add as a preferred source on Google

IPEMA Launches New Voice of Play Website and Brand Refresh

  • 10/14/14

Harrisburg, Pa., — The International Play Equipment Manufacturers Association (IPEMA), the playground industry’s leading playground safety certification organization, announced today a new website for the Voice of Play, along with a refreshed brand identity. The Voice of Play is IPEMA’s long-standing education and advocacy initiative to promote the value and benefits of free, outdoor play.

Designed to better engage with key audiences such as parents, educators and community leaders, the site redesign promotes interactivity, as well as popular IPEMA and Voice of Play resource materials about play.

“At its heart, the Voice of Play is about educating the public on the value of free outdoor play, and we do this through relevant, useful resources for parents and playground owners / operators,” said Tom Norquist, Marketing Committee Chairman for the Voice of Play. “In addition, we’re extremely excited about the high level of social engagement we have with our target audiences, and we wanted to further promote and encourage that engagement through our blog, Twitter and Facebook feeds.”

The new site includes a cleaner, simplified look with fresh, engaging content designed to engage visitors. Features include:

  • Vibrant, play-focused imagery from member companies
  • Clean, simple design to highlight content and encourage interactivity
  • Featured social media channels and downloadable resources, such as the Play Pledge, Checklist for Access and Surface Installation and Maintenance Guide
  • A Voice of Play Board of Advisors call out page with “playful” photos of Ken Kutska, Teri Hendy, Joe Frost and Stuart Brown Strong, academia-based content about the benefits of play, playground safety and the science of play (including the Encyclopedia of Play Science and links to National Institute for Play)
  • A newsroom to showcase the latest media activity

“We are confident that our new website and fresh content will not only drive new visitors to the site, but also help us continue to spread the word about the importance of play,” continued Norquist.

In alignment with the website update, IPEMA has refreshed the Voice of Play logo and color palette. Matching the website, the logo will include an updated, streamlined look and feel, but incorporates the familiar, light-hearted element that has been part of the initiative since its launch in 2006.

IPEMA will launch the new website and brand refresh at the National Recreation and Park Association (NRPA) Congress October 14 – 16 in Charlotte, N.C.

Featured

  • Montclair State University Debuts New VR Facility

    Montclair State University in Montclair, N.J., recently announced the completion of a new virtual reality learning facility developed in partnership with Dreamscape Learn, according to a news release. The 2,450-square-foot lab space is inside the College of Communication and Media building and will serve students pursuing careers in digital media, virtual reality, and content creation.

  • S4L Announces 2026 Education Design Showcase Winners

    Spaces4Learning is thrilled to announce the winners of the 2026 Education Design Showcase! Now in its 27th year, the annual awards program honors innovative solutions in planning, design, architecture, and construction across K–12 and higher education.

  • New Jersey Day School Opens New Science & Entrepreneurship Building

    Saddle River Day School (SRDS) in Saddle River, N.J., recently celebrated the grand opening of the new Dr. Kristen Walsh Hall of Science & Entrepreneurship, according to a news release. The school partnered with DIG Architecture on the 32,000 square foot facility, completed on a 17-month construction timeline in time for the beginning of the new school year.

  • Planning with Clarity: Using AI to Make Better Campus Decisions, Not Just Better Designs

    Higher education leaders are being asked to make increasingly high-stakes decisions about campus facilities amid greater uncertainty than ever before. Social and economic pressures, shifting enrollment, and evolving learning models compete with growing deferred maintenance needs to strain even the most robust infrastructure budgets.