Skip to main content
Add as a preferred source on Google

IPEMA Launches New Voice of Play Website and Brand Refresh

  • 10/14/14

Harrisburg, Pa., — The International Play Equipment Manufacturers Association (IPEMA), the playground industry’s leading playground safety certification organization, announced today a new website for the Voice of Play, along with a refreshed brand identity. The Voice of Play is IPEMA’s long-standing education and advocacy initiative to promote the value and benefits of free, outdoor play.

Designed to better engage with key audiences such as parents, educators and community leaders, the site redesign promotes interactivity, as well as popular IPEMA and Voice of Play resource materials about play.

“At its heart, the Voice of Play is about educating the public on the value of free outdoor play, and we do this through relevant, useful resources for parents and playground owners / operators,” said Tom Norquist, Marketing Committee Chairman for the Voice of Play. “In addition, we’re extremely excited about the high level of social engagement we have with our target audiences, and we wanted to further promote and encourage that engagement through our blog, Twitter and Facebook feeds.”

The new site includes a cleaner, simplified look with fresh, engaging content designed to engage visitors. Features include:

  • Vibrant, play-focused imagery from member companies
  • Clean, simple design to highlight content and encourage interactivity
  • Featured social media channels and downloadable resources, such as the Play Pledge, Checklist for Access and Surface Installation and Maintenance Guide
  • A Voice of Play Board of Advisors call out page with “playful” photos of Ken Kutska, Teri Hendy, Joe Frost and Stuart Brown Strong, academia-based content about the benefits of play, playground safety and the science of play (including the Encyclopedia of Play Science and links to National Institute for Play)
  • A newsroom to showcase the latest media activity

“We are confident that our new website and fresh content will not only drive new visitors to the site, but also help us continue to spread the word about the importance of play,” continued Norquist.

In alignment with the website update, IPEMA has refreshed the Voice of Play logo and color palette. Matching the website, the logo will include an updated, streamlined look and feel, but incorporates the familiar, light-hearted element that has been part of the initiative since its launch in 2006.

IPEMA will launch the new website and brand refresh at the National Recreation and Park Association (NRPA) Congress October 14 – 16 in Charlotte, N.C.

Featured

  • Miami University Approves New $242M Multipurpose Arena

    Miami University in Oxford, Ohio, recently announced that its Board of Trustees has approved construction of a new multipurpose arena at Cook Field, according to university news. The $242-million project will serve as a new centralized hub for student life and create space for economic development on campus.

  • UT System Approves First Funds for New Campus

    The University of Texas System Board of Regents recently approved funds to build the first facility of a new campus in far west Fort Worth, Texas, according to university news. UTA West will serve as a branch of the University of Texas at Arlington and is scheduled to open in fall 2028.

  • Spaces4Learning Trends & Predictions for Educational Facilities in 2026: Part I

    We asked, you answered, and the results are in! Last year, we put out a call for submissions to collect our readership’s opinion on trends and predictions for K–12 and higher education facilities in 2026.

  • Tennessee Middle School Completes Health, Life Safety Renovations

    The Giles County Board of Education in Pulaski, Tenn., recently announced that a series of renovation projects has been completed at Bridgeforth Middle School, according to a news release. The district partnered with Wold Architects & Engineers and Brindley Construction to modernize building systems at one of the district’s oldest schools.