Add as a preferred source on Google

Disengaged Alumni, Lack of Organizational Support Are Top Concerns

  • 03/09/16

SALT LAKE CITY, UT – The top sources of anxiety among alumni professionals at North American institutions are a lack of staff and alumni disengagement, according to a new survey conducted by Alumni Access, Access Development’s alumni engagement solution.

Seventy-four percent of alumni professionals cited “not having enough staff to complete necessary tasks” as a top concern. Sixty-eight percent said that a lack of engagement among alumni is their most pressing worry.

These are among the findings of a new alumni relations benchmarking survey known as VAESE (Voluntary Alumni Engagement in Support of Education).

A common cause of alumni disengagement appears to stem from excessive fundraising solicitations. Because 68 percent of alumni organizations are integrated with fundraising and development departments, alumni relations efforts can often become subordinate to the fundraising mechanism.

As a result, 82 percent of institutions now send at least one solicitation to new graduates within the first year of graduation, and 7 percent send five or more solicitations during the same period.

“When alumni relations integrates with fundraising, our research shows most schools rely on the philanthropic generosity of alumni, rather than offering benefits to attract and engage them,” says Gary Toyn, the primary researcher for the VAESE survey. “Graduates seem to be rejecting that approach, especially those who have yet to realize the full value of their education.”

The research shows that a quarter of institutions have seen at least 10 percent of their alumni opt out of all contact with the university. Some have seen as much as 39 percent of their alumni opt out of all contact with the university.

The VAESE research is a global survey of alumni relations engagement practices, and the results include responses from hundreds of large and small universities, in all 50 states and three continents.

For more information on the VAESE survey or Alumni Access alumni discount programs, please visit www.alumniaccess.com.

Featured

  • FAU Starts Construction on Holocaust and Jewish Studies Building

    Florida Atlantic University recently began construction on a new academic building for its campus in Boca Raton, Fla., according to university news. The Kurt and Marilyn Wallach Holocaust and Jewish Studies Building will stand two stories, measure in at 22,000 square feet, and play home to the university’s Holocaust education and Jewish studies programs.

  • Elevating Campus Maintenance: How Power Wash Drones are Transforming Educational Facilities

    As today’s campuses grow larger and more architecturally complex, keeping exteriors clean, safe, and inviting has never been tougher. Facilities leaders are under constant pressure to stretch budgets, meet safety standards, and support sustainability goals—all while tackling the stubborn challenge of exterior cleaning.

  • Uvalde Schools Receive AI Security Technology through Grant Program

    AI-powered gun detection and emergency response technology solutions provider Omnilert recently launched the Save Haven Grant program, according to a news release. The first recipient of the grant, aimed specifically at schools that have faced gun violence, will be the Uvalde Consolidated Independent School District (Uvalde CISD) in Uvalde, Texas.

  • New eBook Shares Guidelines on Building CTE Centers

    Career and Technical Education (CTE) curriculum and resources provider iCEV recently announced the publication of a new eBook sharing guidance and insights on building new CTE facilities, according to a news release.

Digital Edition