Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • California School District Completes Elementary School Modernization

    The San Diego Unified School District in San Diego, Calif., recently held a ribbon-cutting for a whole-site modernization of Pacific Beach Elementary School, according to local news. The school first opened with one building in 1930 and added six more between 1938 and 1957.

  • Full Sail University Announces First Student Housing Facility

    Full Sail University in Winter Park, Fla., recently announced that development has begun on its first student housing community, according to a news release. The university is partnering with Nvision Development for construction and long-term management of the facility, which will stand five stories and have the capacity for more than 570 beds.

  • Indiana Wesleyan University Schedules Grand Opening for New Welcome Center

    Indiana Wesleyan University recently announced that it will soon open a new Welcome Center on its campus in Marion, Ind., according to a news release. The facility will serve as the home base for prospective students and their families to learn more about the university and student life there. A ribbon-cutting ceremony is scheduled for February 19.

  • Chartwells Launches Campus Dining Evaluation Framework

    Contract food-service management provider Chartwells Higher Education recently announced the launch of BLUEPRINT, according to a news release. The evaluation framework was designed to provide a data-driven and customizable roadmap towards optimizing campus dining services and, by extension, the student experience.