NWFA Launches “Real Wood. Real Life.” Campaign

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • New eBook Shares Guidelines on Building CTE Centers

    Career and Technical Education (CTE) curriculum and resources provider iCEV recently announced the publication of a new eBook sharing guidance and insights on building new CTE facilities, according to a news release.

  • KI Launches K–12 Classroom Furniture Giveaway

    Contract furniture company KI recently announced the launch of its fourth-annual Classroom Furniture Giveaway, which awards $50,000 each to four K–12 educators across the U.S., according to a news release. The goal is to address decreasing student engagement and increasing teacher burnout numbers by updating learning spaces to accommodate modern needs.

  • K12 Tutoring Earns Every Student Succeeds Act Level II Validation

    Personalized online tutoring service K12 Tutoring recently announced that it has received Level II validation underneath the Every Student Succeeds Act (ESSA), according to a news release. The independently validated study provides evidence of K12 Tutoring’s role in creating positive student outcomes through effective academic intervention and research-based solutions.

  • ed tech conference calendar

    Upcoming Awards, Events & Webinars

Digital Edition