NWFA Launches “Real Wood. Real Life.” Campaign

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Duncanville High School Breaks Ground on New CTE Building

    Duncanville High School in Duncanville, Texas, recently held a groundbreaking ceremony for the newest addition to its campus, a Career and Technical Education (CTE) facility. The new building is part of a larger CTE expansion project for the school included in a 2023, $170-million bond program.

  • Kimball International Debuts Health & Education Experience Center

    Kimball International recently opened a new facility at its corporate headquarters in Jasper, Ind., that will act as a hands-on showroom for a variety of its furniture products and solutions, according to a news release. The 13,000-square-foot Health & Education Experience Center was originally designed by Gensler as the headquarters for Kimball International’s National brand.

  • Abstract colorful arrows in front of a contemporary university building

    Spaces4Learning 2025 Trends in Higher Education

    With 2025 well underway, it’s time to take a look at some broader trends submitted by you, our Spaces4Learning readership. We asked for your thoughts on topics like classroom design, health & safety, materials & construction, and technology in both K–12 and higher-education environments. Below is a roundup of 2025 trends in higher education from the experts in the trenches.

  • Ancient Resilience: How Indigenous Intelligence Shapes the 4Roots Education Building

    As climate change intensifies, educational spaces must evolve beyond basic sustainability toward true resilience – we must design environments that can adapt, respond, and thrive amid shifting, and intensifying, climate hazards. Drawing on indigenous wisdom and nature-based strategies, integrating resilient design offers a path to create learning environments that are not only functional but deeply in tune with their natural surroundings.

Digital Edition