Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • GeoCam and UCLA: Modernizing Campus Accessibility Mapping

    In early 2025, UCLA partnered with GeoCam to capture and modernize its pedestrian infrastructure data. The goal was ambitious but clear: to produce a high-accuracy, imagery-backed digital map of every sidewalk, pathway, ramp, and ADA-related feature on UCLA’s 419-acre campus.

  • UPenn Announces Completion of New Veterinary Education Facility

    The University of Pennsylvania in Philadelphia, Penn., recently finished construction on an 11,800-square-foot veterinary education building, according to a news release. The Gail P. Riepe Center for Advanced Veterinary Education is the first dedicated classroom facility at the New Bolton Center, a large-animal hospital and campus about 35 miles west of the campus proper.

  • Haws Corporation Marks 120th Anniversary

    Haws Corporation, which provides hydration and emergency safety solutions worldwide, recently announced that the company is celebrating its 120th anniversary this year, according to a news release.

  • Minnesota District Converts Middle School into Community Hub

    White Bear Lake Area Schools in White Bear Lake, Minn., recently announced the end of a major renovation project that converted a former middle school into a new centralized district and community hub, according to a news release.