Campus Cleanliness Emerges as Top Factor in College Selection

  • By Matt Jones
  • 07/28/21

The results of a new survey from JLL have revealed that campus cleanliness and indoor air quality now rank among the top factors in college selection. JLL, a Fortune 200 commercial real estate and professional services firm, surveyed about 500 parents of tenth- through twelfth-grade students about their priorities while considering higher education destinations. The top three most important factors, according to the results, were quality of academics (75%), affordability (71%) and—in the wake of the COVID-19 pandemic—campus cleanliness and indoor air quality (48%).

Additionally, the survey indicated that about 59% of parents had never considered campus air quality as a decision-making factor before the pandemic, while 60% said they consider a vaccine mandate important. About 21%, meanwhile, said they would consider a school’s sustainability initiatives.

“Proper indoor ventilation and air circulation occupied the spotlight across most industries in the height of the pandemic, with 59 percent of parents never even considering campus air quality prior to COVID-19,” said Ron Gregory, Executive Vice President North America, JLL Higher Education. “As people are more aware of their surroundings that impact their health and safety with greater reason, we can expect that students and staff on campuses will continue to demand transparency and the highest standards around cleanliness and air quality.”

Among the survey’s other findings, 42% of respondents said that their opinion of campus cleanliness and air quality had changed due to the pandemic. About 88% said that the physical condition of buildings was either very important or somewhat important, and 86% said that they consider a campus’s look and feel.

“From simple fixes like upgrading lightbulbs to harnessing new technologies across a campus, preventative maintenance is key for schools empowering vibrant campus experiences—before the physical condition of buildings becomes a turn-off to prospective students,” said Kevin Wayer, President, JLL Public Institutions. “Savings generated from preventative maintenance can go back into facilities upkeep, creating an overall better, cleaner and more modern experience for students.”

The survey was conducted in June 2021 through a partnership with Engine Insights.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at mjones@1105media.com.

Featured

  • Quadient Achieves 25,000 Locker Installations Worldwide

    Global automation platform Quadient recently announced that it has acquired Package Concierge, a U.S.-based parcel management solutions provider, according to a news release. The acquisition pushes Quadient over the 25,000-unit milestone of global installations.

  • PNSI Global Alliance Launches New Quality Assurance Certification

    PNSI Global Alliance, a network of technology integrators and service providers, recently introduced a new Quality Assurance Certification (QAC) for AV service and support, according to a press release. The two-day, interactive workshop QAC course is designed for Certified Solution Providers (CSPs) to provide them with the most up-to-date and advanced quality assurance knowledge available.

  • Boosting Student Wellness and Safety Through Indoor-Outdoor School Spaces

    Engaging students through facilities designed for indoor and outdoor learning and activities reflects a growing awareness of how children learn and thrive, with educators recognizing the importance of getting outside and disconnecting from technology. And, as today’s youth grapple with the urgent mental health crisis of increased anxiety and loneliness fueled by both the pandemic and technology, along with a related crisis in youth physical health, the wellness benefits of getting outside have never been so palpable.

  • Oregon Institute of Technology to Construct $35M Mass Timber Residence Hall

    Oregon Institute of Technology in Klamath Falls, Ore., recently announced the construction of a new, $35-million mass timber residence hall, according to college news. The facility will stand four stories, have room for 517 students, and cover 86,710 square feet to address the college’s need for more on-campus housing.