SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C.The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • New City School

    Turning Crisis into Opportunity: Transforming New City School

    When New City School in St. Louis suffered catastrophic flood damage in July 2022, the event could have marked a serious setback for the 100-year-old institution. Instead, it became a forward-looking opportunity.

  • Illinois State University Breaks Ground on College of Fine Arts Transformation

    Illinois State University in Normal, Ill., recently held a groundbreaking ceremony for the Wonsook Kim College of Fine Arts transformation project, according to university news. The series of new constructions and renovations will upgrade spaces in Centennial East, the Center for the Visual Arts, and the Center for the Performing Arts, as well as replace the existing Centennial West facility with a new Commons Building.

  • Houston K–12 District Opens New Elementary School

    The Lamar Consolidated Independent School District (Lamar CISD) recently announced the completion of a new elementary school in a western suburb of Houston, Texas, according to a news release. Haygood Elementary School measures in at 110,000 square feet, has the capacity for 854 students, and is the first of three new schools scheduled to be built in the Cross Creek West community.

  • Geometric abstract school illustration

    How Design Shapes Learning and Success

    Can the color of a wall, the curve of a chair, or the hum of fluorescent lights really affect how a student learns? More schools are beginning to think so.

Digital Edition