Skip to main content
Add as a preferred source on Google

SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

  • 11/25/14

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C. – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • Indiana University Launches Capital Campus in D.C.

    Indiana University recently held a ribbon-cutting ceremony for the new IU Capital Campus in Washington, D.C., according to university news. The eight-story facility will provide a central hub for the university’s existing programs and business operations based in D.C., uniting them under one roof and providing the opportunity to expand.

  • Wyoming District Breaks Ground on New Elementary School

    Laramie County School District #1 in Cheyenne, Wy., recently held a groundbreaking ceremony for the upcoming Mountain View Elementary School, according to a news release. The facility has an estimated completion date of summer 2028, and it will have the capacity for 650 students in fifth and sixth grade.

  • Chicago District Completes Construction on New Elementary School

    North Chicago School District 187 in North Chicago, Ill., recently held a ribbon-cutting ceremony for the new Forrestal Elementary School, according to a news release. The new school marks a major investment in military-connected students and families at Naval Station Great Lakes.

  • CU-Lock Haven Receives $1.75M Gift for New Entrepreneurship, Media Center

    Commonwealth University-Lock Haven in Lock Haven, Penn., recently received a $1.75-million donation from entrepreneur and alumnus Nicholas Subich ’17, according to a university news release. The funds will go toward establishing the Nicholas Subich Center for Entrepreneurship and Media, a technology-driven hub for innovation and experiential learning.