Skip to main content
Add as a preferred source on Google

SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

  • 11/25/14

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C. – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • Designing Third Spaces That Do What AI Can't

    In 2026, education is evolving faster than ever. With AI reshaping everything from lesson planning to personalized instruction, schools and universities are turning their attention to what AI can’t replicate: spaces that foster collaboration, community, and creativity.

  • Western Kentucky University, Gilbane Announce “Elevate WKU” Partnership

    Western Kentucky University in Bowling Green, Ky., recently announced that it has reached the financial close on a on a public-private partnership (P3) with Gilbane Development, according to a news release.

  • Wold Completes Geothermal Projects at Two Minnesota Schools

    Wold Architects & Engineers recently announced that it has completed two geothermal expansion projects for Mounds View Public Schools in Shoreview, Minn., according to a news release. The work at Highview Middle School and Irondale High School serves the district’s long-term goal of reducing energy costs and dependency on non-renewable fuel sources, as well as improving building performance.

  • UCF Modernizes College of Hospitality Management

    The University of Central Florida in Orlando, Fla., recently completed a major renovation effort for the Rosen College of Hospitality Management, according to a news release. The project modernized 77,600 square feet worth of academic classrooms, teaching labs, and collaborative spaces to support both students and faculty.