New Financial Education Program for Student-Athletes

  • 06/20/16

GREENVILLE, NC – Game Plan, the comprehensive student-athlete development platform unifying the student-athlete experience at over 50 college and university athletic departments, and Wells Fargo & Company (NYSE: WFC), announced a new on-line education program that will help student-athletes gain valuable skills in financial planning and money management.

Game Plan and Wells Fargo created eLearning modules using Wells Fargo’s Hands On Banking® program curriculum. The Hands On Banking program is a free, non-commercial program that teaches people in all stages of life about the basics of responsible money management.

The eLearning module series will include more than 20 on-demand topics addressing the various categories of financial education appropriate for student-athletes such as how to create a budget, save and invest, borrow responsibly, buy a home and establish a small business. The Hands on Banking lessons within Game Plan can be assigned to student-athletes directly by the athletic department’s student-athlete development staff, and allow for a personalized curriculum based on the individual’s age, school level and other factors.

“Financial capability is an area of development and a critical life skill for all college students. Wells Fargo’s investment into providing financial education to student-athletes is just an example of its longstanding commitment to promoting economic health and well-being in the communities it serves,” says Vin McCaffrey, CEO and founder of Game Plan. “Bringing the curriculum online and on-demand through Game Plan provides the athletic department staff with a key component as they build out their student-athlete development programming.”

Wells Fargo first introduced its Hands On Banking program in 2003, and each year more than 1 million people from 232 countries visit thesite to access engaging and interactive activities, including worksheets, planning tips, classroom activities, and other resources that are available on the site.

“College is a hard transition for any student — especially for athletes who are expected to juggle practices, meetings and classes — all while trying to figure out how to live away from home for the first time,” says Darlene Goins, senior vice president and head of Hands On Banking at Wells Fargo. “Through this innovative relationship with Game Plan, it’s our goal to meet student-athletes where they are — in an easy-to-access platform that they are already familiar with — where we can help them build financial capabilities and habits that will start them on a successful financial journey in a positive, productive way.”

To learn about Game Plan’s new features, visit www.wearegameplan.com. To learn more about Hands On Banking, visit handsonbanking.org.

About Game Plan
Game Plan is a unified student-athlete development platform, bringing together all the components for a rich student athlete experience by connecting athletic departments, student-athletes, and employers to improve outcomes for all. Leaders in college athletics look to Game Plan to be the foundation for their student-athlete development program by using a comprehensive approach based on engagement and a student’s personality and interests.  Game Plan works with college athletic departments at all NCAA division schools and partners with companies all over the country. For more information, please visit the Game Plan website www.wearegameplan.com.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.8 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage and consumer and commercial finance through 8,800 locations, 13,000 ATMs, the Internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy.

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