ACRL and Gale Launch Libraries Transform Toolkit

CLEVELAND, OH – The Association of College and Research Libraries (ACRL) and Gale, a Cengage company, have collaborated to create the ACRL Libraries Transform Toolkit. This free new toolkit provides academic and research libraries with easy-to-use tools and resources to develop effective marketing and outreach strategies to promote their services and impact to students, faculty, and administrators. The toolkit extends the American Library Association’s (ALA) Libraries Transform Campaign that’s designed to increase public awareness of the value, impact and services provided by libraries and library professionals.

“We created this toolkit in response to an evaluation we conducted with academic libraries on marketing and outreach activities, where they expressed a need for access to easy-to-use, outreach best practices and materials that are flexible and adaptable. In addition, the toolkit also allows for materials to be uploaded and shared as part of each section, so that everyone can contribute to its content,” says Cinthya Ippoliti, chair of the ACRL Libraries Transform Task Force.

“The toolkit provides academic libraries with the guidance needed to develop, execute and measure their community engagement efforts alongside their strategic marketing plans.”

Key resources in the ACRL Libraries Transform Toolkit include:

  • Marketing Instructional Materials: Foundational guidance on how to create a marketing strategy, define message positioning by target audience, and plan campaigns.
  • "Because" Statement Templates: Designed to help libraries develop messaging statements to promote their services and resources or issues of importance. Example statements are provided as well as ALA’s formula where libraries can create their own.
  • Community Engagement Framework: Provides a framework and tactics to develop, support, and sustain effective community outreach and communication strategies.
  • Methods for Communicating and Measuring Impact: Provides insight and best practices on analyzing, measuring and communicating library outreach strategy results.

“Academic libraries play an important role in supporting student success and connecting researchers to new insights and ideas, but they often lack the staff, time and money it takes to promote their resources to these audiences.” says Harmony Faust, vice president of marketing and communications at Gale. “Our mission is to connect libraries to learners, and we are proud that our close collaboration with ACRL makes such a valuable marketing toolkit available to help our libraries more efficiently and effectively create awareness of the value and impact they bring to the communities they serve.”

To access the toolkit, visit the ACRL Libraries Transform Toolkit webpage.

About ACRL
The Association of College & Research Libraries (ACRL) is the higher education association for academic libraries and library workers. Representing more than 10,000 individuals and libraries, ACRL (a division of the American Library Association) develops programs, products, and services to help those working in academic and research libraries learn, innovate, and lead within the academic community. Founded in 1940, ACRL is committed to advancing learning and transforming scholarship.

About Cengage and Gale
Cengage serves the higher education, K-12, professional, library, and workforce training markets worldwide. Gale, a Cengage company, provides libraries with original and curated content, as well as the modern research tools and technology that are crucial in connecting libraries to learning, and learners to libraries. Gale has 500 employees globally with its main operations in Farmington Hills, MI. For more information, please visit www.gale.com.

Featured

  • AP Construction Breaks Ground on Two Projects for Austin ISD

    Adolfson & Peterson Construction (AP) recently announced that it has broken ground on two renovation projects for the Austin Independent School District, according to a news release. The work at McCallum and Anderson High Schools totals 97,350 square feet and is scheduled for completion in January 2027.

  • Image credit: O

    Strategic Campus Assessment: Moving Beyond Reactive Maintenance in Educational Facilities

    While campuses may appear stable on the surface, building systems naturally evolve over time, and proactive assessment can identify developing issues before they become expensive emergencies. The question isn't whether aging educational facilities need attention. It's how institutions can transition from costly reactive maintenance to strategic asset management in a way that protects both budgets and communities.

  • Armstrong World Industries Acquires Geometrik

    Armstrong World Industries, designer and manufacturer of interior and exterior architectural applications like ceilings, walls, and metal solutions, recently announced its acquisition of Canada-based Geometrik, according to a news release. The British Columbian Geometrik specializes in designing and manufacturing wood acoustical and wall systems.

  • University of West Florida Opens New Laboratory Facility

    The University of West Florida recently announced that renovation work is complete on a new lab building for its campus in Pensacola, Fla., according to university news. Building 80 will serve as the home to the university’s civil engineering program and the Tyler Chase Norwood Construction Management Program.

Digital Edition