Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • DLR Group Appoints New K–12 Education Practice Leader

    Integrated design firm DLR Group recently announced that it has named its new global K–12 Education leader, Senior Principal Carmen Wyckoff, AIA, LEED AP, according to a news release. Her teams have members in all 36 of the firm’s offices in the U.S., Puerto Rico, the U.S. Virgin Islands, Europe, and Asia.

  • Malibu High School Campus Completes $102M Phase 1 of Construction

    Malibu High School in Malibu, Calif., recently announced that it has completed phase 1 of construction for its new campus, a news release reports. The first phase consisted of developing and modernizing the site of a former elementary school into a new, 70,000-square-foot, two-story facility.

  • Empowering People Through Smart, Sustainable Campuses

    Sustainability is facing increasing scrutiny, with some questioning its costs and priorities. Yet for universities, it remains an essential driver of resilience, operational efficiency and long-term competitiveness. At the same time, there is a growing recognition that sustainable transformation is not just about reducing energy consumption and emissions to comply with tightening regulations ‒ it’s about creating vibrant, comfortable environments where people can thrive, innovate and connect. For university leadership, this is a complex balancing act, with rising energy costs and limited budgets only adding to the challenge.

  • New eBook Shares Guidelines on Building CTE Centers

    Career and Technical Education (CTE) curriculum and resources provider iCEV recently announced the publication of a new eBook sharing guidance and insights on building new CTE facilities, according to a news release.

Digital Edition