Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • UCNJ Launches $30M Modernization of Physical Education Center

    The Union College of Union County (UCNJ) in Cranford, N.J., recently broke ground on a new $30-million modernization project for its Physical Education Center (PECK), according to a news release. The college partnered with DIGroup Architecture for the project’s design, transitioning the existing 42,000-square-foot structure into a campus hub for student athletics and campus life.

  • South Texas K–12 District Debuts Region’s First Electric Bus Fleet

    The Valley View Independent School District in Pharr, Texas, recently announced a partnership with Highland Electric Fleets to launch the district’s—and the region’s—first fleet of all-electric school buses, according to a news release.

  • Texas K–12 District to Build New Elementary, High Schools

    The High Island Independent School District on the Bolivar Peninsula in Southeast Texas recently announced that construction on a new elementary school and a new high school will begin in January 2026, according to local news. Funding will come from a $27.9-million bond passed in May 2025.

  • Texas District Finishes Construction on New Middle School, Admin Building

    The Westwood Independent School District recently held a ribbon-cutting ceremony for the new Westwood Middle School and Administration Building in Palestine, Texas, according to a news release. The campus covers 106,000 square feet and has the capacity for 650 students in grades 6–8, and it will also play home to the district’s staff and administration.

Digital Edition