Skip to main content
Add as a preferred source on Google

The Ten Elements Every College Website Should Have

  • 01/05/15

ALLENTOWN, PA — A new whitepaper released by The Kyle David Group aims to help colleges and universities lure top students using the power of their school's website. Ten Elements Every College Website Should Have takes a comprehensive look at the recruiting challenges institutions face when recruiting new students. It teaches admissions staff how to address those issues with a website that engages tech-savvy prospects and seeks to answer their questions about the admissions and enrollment process in a more creative way than before.

“The demographic colleges and universities are trying to reach today have had Internet access their whole life, and many have had cell phones since they were 12 years old,” says Kyle David, founder and CEO of The Kyle David Group. “Engaging them on the web requires a more sophisticated approach that takes into account how this mobile-device friendly group likes to consume information.”

Ten Elements Every College Website Should Have is the first whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:

  • SEO for Colleges and Universities
  • Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions
  • Emerging Trend: Video Interviews and Essays for College Applicants
  • Getting Control of Your College's Web Plan in Five Easy Steps

The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school's website. Enrollment is free.

About The Kyle David Group, LLC
The Kyle David Group is a high-tech consulting firm headquartered in Lehigh Valley, PA, with a satellite office in Washington, DC. For more than 11 years, they have developed and implemented advanced technology solutions for clients in the commercial, government, healthcare, retail, education and non-profit sectors.

Featured

  • Rethinking K-12 Schools as a Continuous Learning Experience

    Most students move through three or more separate facilities during their K-12 journey, yet the built environments they encounter at each stage have traditionally been designed in isolation, with little continuity in spatial language, learning philosophy, or physical resources. Each new school is a reset with different layouts, learning models, expectations, and ways of moving through a building. The next generation of school design is making the case that the first day of kindergarten and the last day of high school can and should feel connected through common support systems and infrastructure in the physical environment.

  • UCF Modernizes College of Hospitality Management

    The University of Central Florida in Orlando, Fla., recently completed a major renovation effort for the Rosen College of Hospitality Management, according to a news release. The project modernized 77,600 square feet worth of academic classrooms, teaching labs, and collaborative spaces to support both students and faculty.

  • GeoCam and UCLA: Modernizing Campus Accessibility Mapping

    In early 2025, UCLA partnered with GeoCam to capture and modernize its pedestrian infrastructure data. The goal was ambitious but clear: to produce a high-accuracy, imagery-backed digital map of every sidewalk, pathway, ramp, and ADA-related feature on UCLA’s 419-acre campus.

  • California Middle School Breaks Ground on Major Renovation Project

    The Hillsborough City School District (HCSD) in Hillsborough, Calif., recently began construction on new multipurpose and administration facilities for Crocker Middle School, according to a news release.