Granite State College Honored with National Award in the 2018 Collegiate Advertising Awards Program

CONCORD, NH – Granite State College was named among the best in the nation in the 2018 Collegiate Advertising Awards program, earning top honors for Special Video Production–Single. Created in partnership with BC Media Productions, this is the third award received for the 2018 “Also Students” marketing campaign.

The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising, and promotions of their schools.

The 2018 CAA program had more than 900 entries from across the U.S. representing a diverse plethora of educational facilities from small community colleges to very large schools and universities. All submissions were reviewed and scored by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for educational advertising excellence.

Granite State College earned a gold award in its category, placing their video within the top 5 percent in the nation.

Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.

“The 2018 ‘Also Students’ video features students and recent graduates. They truly are leaders in their communities and we’re honored to have them serve as representatives of Granite State College,” says Jacqui Lantagne, associate director of Marketing. “Receiving recognition for from CAA for a project that embodies our institution in such a personal way is a special honor, and we all share in the celebration.”

Representing all areas of communications, medias, marketing, advertising, and promotions, the 2018 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of Granite State College.

A full list of winners is available at the Collegiate Advertising Awards website.

About the Collegiate Advertising Awards
The Collegiate Advertising Awards program is an elite national program created to honor today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing, and promotion specific to higher education products and services. The Collegiate Advertising Awards allows your marketing and advertising efforts to compete against similarly sized colleges, universities, and other educational organizations from across the nation. A wide range of categories cover virtually all possible entries from branding, social media, recruiting, and fundraising to multimedia campaigns, educational fairs, blogs, and much more.

Featured

  • Geometric abstract school illustration

    How Design Shapes Learning and Success

    Can the color of a wall, the curve of a chair, or the hum of fluorescent lights really affect how a student learns? More schools are beginning to think so.

  • Miami University Approves New $242M Multipurpose Arena

    Miami University in Oxford, Ohio, recently announced that its Board of Trustees has approved construction of a new multipurpose arena at Cook Field, according to university news. The $242-million project will serve as a new centralized hub for student life and create space for economic development on campus.

  • University of Tennessee at Chattanooga Launches New Emergency Communications System

    The University of Tennessee at Chattanooga (UTC) recently deployed a new emergency notification and incident management system for its campus, according to a news release. The university partnered with 911Cellular to launch Safe@UTC, a smartphone app allowing university officials to communicate and respond during emergency situations.

  • Benson Polytechnic High School in Portland, OR

    Preserving Legacy, Designing for the Future

    As historic academic buildings age, institutions face a difficult decision: preserve and adapt or demolish and rebuild. How do we honor the legacy of these spaces while adapting them to meet the needs of modern learners?