NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • University of Utah Launches Utah 360 App

    The University of Utah in Salt Lake City, Utah, recently announced that it has partnered with digital engagement hub Pathify to launch a new app for the university community, according to a news release.

  • School Construction Projects Boom as Education Systems Address Aging Facilities and Growth

    Construction opportunities are almost always abundant, but currently there are more than usual construction projects being launched for public school campuses. Common objectives include major renovation or expansion of aging facilities, total replacement of inefficient classrooms, upgrades to lighting, technology, and security equipment, and adding new sports and cultural facilities.

  • Empowering People Through Smart, Sustainable Campuses

    Sustainability is facing increasing scrutiny, with some questioning its costs and priorities. Yet for universities, it remains an essential driver of resilience, operational efficiency and long-term competitiveness. At the same time, there is a growing recognition that sustainable transformation is not just about reducing energy consumption and emissions to comply with tightening regulations ‒ it’s about creating vibrant, comfortable environments where people can thrive, innovate and connect. For university leadership, this is a complex balancing act, with rising energy costs and limited budgets only adding to the challenge.

  • StarRez Releases 2025 State of Student Housing Report

    Student housing software solutions provider StarRez recently released its second State of the Student Housing Industry Report, according to a news release. The report is based on the results of survey data from more than 400 higher education institutions around the world, both StarRez clients and not.