Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Dallas-Area District Debuts Three New Facilities

    The Duncanville Independent School District in southwest Dallas, Texas, recently held ribbon-cutting ceremonies for three new facilities that resulted from a $170-million bond program passed in 2023, according to a news release.

  • Montclair State University Starts Construction on $120M STEM Building

    Montclair State University in Montclair, N.J., recently broke ground on a new $120-million Interdisciplinary Science Building, according to university news. The university partnered with HoK Architects for the project’s design, and it’s scheduled to open in time for the 2028–29 academic year.

  • TCU Marks Campus Expansion Milestone

    Texas Christian University in Fort Worth, Texas, recently held a topping-out ceremony to mark progress on a major campus expansion effort including four new residential facilities and a five-story parking garage, according to a news release.

  • Wold Completes Geothermal Projects at Two Minnesota Schools

    Wold Architects & Engineers recently announced that it has completed two geothermal expansion projects for Mounds View Public Schools in Shoreview, Minn., according to a news release. The work at Highview Middle School and Irondale High School serves the district’s long-term goal of reducing energy costs and dependency on non-renewable fuel sources, as well as improving building performance.