Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Indiana University Launches Capital Campus in D.C.

    Indiana University recently held a ribbon-cutting ceremony for the new IU Capital Campus in Washington, D.C., according to university news. The eight-story facility will provide a central hub for the university’s existing programs and business operations based in D.C., uniting them under one roof and providing the opportunity to expand.

  • Classical building columns display digital data streams

    The Campus Nervous System: Why Facilities Risk Is Now a Leadership Issue in Higher Education

    Facility performance now intersects with safety, compliance, on-campus experience, institutional reputation, and financial resilience. That places it firmly on the leadership agenda.

  • California High School Opens New Classroom Building for 7th-, 8th-Graders

    Santa Rosa City Schools in Santa Rosa, Calif., recently announced the completion of a new classroom building for Piner High School. As the campus transitions to a Junior/Senior High School, the facility will play home to the school’s new population of seventh- and eighth-grade students.

  • Designing for Every Mind

    Learning environments have the power to shape not just what students know, but who they become. When a school is designed with genuine empathy—for the full range of ways students think, sense, and engage with the world—it becomes more than a building. It becomes a catalyst for growth, confidence, and belonging. That is the animating idea behind neurodiverse design, and it is one that is transforming how more architects and designers are thinking about school design.