Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Charles R. Drew University Opens Health Professions Education Building

    Charles R. Drew University of Medicine and Science (CDU) has officially opened its new Health Professions Education Building (HPEB) in South Los Angeles.

  • Campus Safety Requires Using Every Resource Available

    Across the U.S., school and campus leaders are facing a security landscape that has changed dramatically over the past decade. Incidents on school property have increased in recent years, with several consecutive years setting record totals. According to analysis of data by CNN, dozens of shootings now occur on school grounds annually across K-12 and higher education environments.

  • Colorado School District Breaks Ground on Unified PK–12 Campus

    The Haxtun School District No. Re-2J in Haxtun, Colo., recently announced that ground has been broken on a renovation/addition project that will unite its two schools, Haxtun Elementary and Haxtun Jr/Sr High School, according to a news release.

  • Baton Rouge Center for Visual and Performing Arts

    Baton Rouge Center for Visual and Performing Arts

    Established in 1999, the Education Design Showcase is a vehicle for showing off innovative — yet practical — solutions in planning, design, architecture, and construction. The Baton Rouge Center for Visual and Performing Arts has been recognized with an EDS 2026 Project of Distinction award in the category of New Construction.