Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Spaces4Learning Trends & Predictions for Educational Facilities in 2026: Part II

    As education leaders look toward 2026, the design of K–12 and higher education facilities is being reshaped by powerful, converging forces. Survey respondents point to the rapid growth of Career and Technical Education, deeper alignment with workforce and industry needs, and the accelerating influence of AI and emerging technologies.

  • iPark 87

    Building a Future-Focused Career and Technical Education Center

    A district superintendent shares his team's journey to aligning student passions with workforce demands, and why their new CTE center could be a model for districts nationwide.

  • UNL Kiewit Hall

    Designing for Engineering Excellence: Integrating Sustainability and Wellness at UNLs Kiewit Hall

    Kiewit Hall at the University of Nebraska-Lincoln exemplifies how academic institutions can integrate sustainability and wellness into modern learning environments. With an integrated and collaborative team approach, Kiewit Hall addresses enhanced learning and creativity, physical health, and mental wellness, and fosters a sense of community through innovative design, operations, and policy solutions.

  • Massachusetts K–12 District Selects Architect for New Junior High

    Swansea Public Schools in Swansea, Mass., recently announced that it has selected Finegold Alexander Architects to design a new junior high school for the district, according to a news release. The firm will create the Feasibility Study and Schematic Design for Joseph Case Junior High School after a lengthy selection process by the Massachusetts School Building Authority (MSBA).

Digital Edition