Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • Hawaii Elementary School Reopens Following $25M Campus Modernization

    Haʻaheo Elementary School in Hilo, Hawaii, has reopened to students following a three-year, $25-million campus modernization and expansion project that significantly increases the school's instructional space while preserving one of the island's oldest educational institutions, according to local news.

  • University of Pennsylvania Releases Design of Future Physical Sciences Building

    The University of Pennsylvania (Penn) in Philadelphia, Penn., recently released renderings of an upcoming 350,000-square-foot Physical Sciences Building, according to news release. The facility was designed by CO Architects and will unite the university’s departments of Physics and Astronomy, Mathematics, and Earth and Environmental Science.

  • Construction Begins on 100+ Acre K–12 Campus Designed for Lakota Culture

    The Cheyenne River Sioux Tribe (CRST) and the Cheyenne-Eagle Butte School District in Eagle Butte, S.D., recently broke ground on a new K–12 campus that will cover more than 100 acres and serve students and families across 1,600 square miles, according to a news release.

  • UNH Marks Construction Milestone on Oceanic Exploration Facility

    The University of New Hampshire in Durham, N.H., recently celebrated a major construction milestone with a beam-signing ceremony for the new Center of Excellence for Operational Ocean and Great Lakes Mapping, according to a news release. The facility’s ultimate goal is to support research, training and technical assistance in ocean mapping.