Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Campus Safety Requires Using Every Resource Available

    Across the U.S., school and campus leaders are facing a security landscape that has changed dramatically over the past decade. Incidents on school property have increased in recent years, with several consecutive years setting record totals. According to analysis of data by CNN, dozens of shootings now occur on school grounds annually across K-12 and higher education environments.

  • Embry-Riddle Completes Construction on Research, Lab Facility

    Embry-Riddle Aeronautical University (ERAU) in Daytona Beach, Fla., recently announced the end of construction on a new research and lab facility on campus. The Center for Aerospace Engineering II (CAT II) will support aerospace research and technology development and broke ground last summer.

  • Deferred Maintenance Issues Growing at Universities, Gordian Reports

    U.S. colleges and universities are falling increasingly behind on facilities maintenance and repair, according to Gordian’s 13th annual State of Facilities in Higher Education report. The deferred capital renewal burden has reached $156 per gross square foot, an 8% increase over the previous year.

  • Minnesota District Opens New PreK–12 School

    Gibbon-Fairfax-Winthrop Schools in Gibbon, Minn., recently announced that construction is complete on a new, $68.9-million school for students in grades PreK–12, according to a news release.