Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Photo credit - Chuck Coates

    Florida District Modernizes Central Energy Plants at Two High Schools

    Flagler Schools, a public school district in Flagler County, Fla., recently partnered with Matern Professional Engineering to modernize the central energy plants at two of its high schools, according to a news release. The project is part of a larger, district-wide effort to reduce energy costs and operational expenses.

  • Round Rock ISD Completes New Early College High School

    Round Rock ISD near Austin, Texas, recently announced that construction is complete on a new, 46,500-square-foot campus for Early College High School, according to a news release. The new facility will allow the school’s students and staff to move from portables into a permanent building and increase its enrollment to 500.

  • Illinois District Boosts Security at High-School Stadium

    Richmond-Burton Community High School in Richmond, Ill., recently announced that it has completed the redesigned entrance to its high school stadium with a new focus on school security and community engagement, according to a news release. The district partnered with Wold Architects and Engineers on the project as part of District #157’s year-long facilities master plan.

  • Armstrong World Industries Acquires Parallel Architectural Products

    Armstrong World Industries, provider of interior and exterior architectural applications, recently announced that it has acquired the Colorado-based Parallel Architectural Products, according to a news release.