Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Kimball International Releases Curated Design Support Program

    Commercial furnishings company Kimball International recently announced the launch of a new end-to-end design support program, DesignSuite. According to a news release, its goal is to guide architecture & design professionals and dealer partners through the process from vision to specification.

  • Minnesota Middle School Finishes $23.5M Addition and Modernization

    Highland Park Middle School in St. Paul, Minn., recently announced the completion of a $23.5-million addition and remodel project, according to a news release. Saint Paul Public Schools partnered with ATS&R Planners, Architects & Engineers for its design and Kraus-Anderson for its construction.

  • LSU Breaks Ground on $200M Residential Project

    Louisiana State University in Baton Rouge, La., recently broke ground on a new residential complex, according to university news. The South Quad residential project will consist of two buildings and add a total of 1,266 beds for freshmen students. The development comes with a price tag of $200 million, and it’s scheduled to open to students in fall 2027.

  • El Paso District Breaks Ground on New Elementary School

    The Canutillo Independent School District in El Paso, Texas, recently announced that construction has begun on a 119,000-square-foot elementary school, according to a news release. The district partnered with Pfluger Architects, Carl Daniel Architects, and LDCM Solutions on the new Davenport Elementary School, which has an expected completion date of 2027.