Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Texas District Finishes Construction on New Middle School, Admin Building

    The Westwood Independent School District recently held a ribbon-cutting ceremony for the new Westwood Middle School and Administration Building in Palestine, Texas, according to a news release. The campus covers 106,000 square feet and has the capacity for 650 students in grades 6–8, and it will also play home to the district’s staff and administration.

  • Texas A&M Breaks Ground on Campus Visitor Center

    Texas A&M University in College Station, Texas, recently held a groundbreaking ceremony for a new campus learning hub and visitor center, according to a news release. The 211,000-square-foot Aplin Center will stand three stories and is scheduled to open to students in 2028.

  • ClassVR headsets

    Avantis Education Revamps Hardware for ClassVR Solution

    Avantis Education recently announced the launch of two new headsets for its flagship educational VR/AR solution, ClassVR. According to a news release, the Xcelerate and Xplorer headsets expand the company’s offerings into higher education while continuing to meet the evolving needs of K–12 users.

  • Armstrong World Industries Acquires Geometrik

    Armstrong World Industries, designer and manufacturer of interior and exterior architectural applications like ceilings, walls, and metal solutions, recently announced its acquisition of Canada-based Geometrik, according to a news release. The British Columbian Geometrik specializes in designing and manufacturing wood acoustical and wall systems.