Skip to main content
Add as a preferred source on Google

Temple Signs With Domestic Licensing and Branding Partner LRG

  • 08/28/14

PHILADELPHIA, PA — Temple University has announced the signing of an exclusive agreement allowing the Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, to represent Temple and its domestic licensing program.

LRG is charged with maximizing exposure opportunities for Temple products, and will assist in the day-to-day management of the university’s trademark licensing program.

“Temple’s brand represents energy, quality and momentum. LRG is the right partner for an institution — and a brand — on a steep upward trajectory, both regionally and nationally,” says Karen B. Clarke, Temple’s vice president for strategic marketing and communications.

Kevin G. Clark, Temple’s vice president and director of athletics, said that the partnership will generate revenue for the university and provide the Temple community with more officially licensed Temple merchandise and a greater variety of places to buy them.

“LRG is thrilled to be working with Temple University,” says Lewis Hardy, president and CEO of LRG. “Temple’s rich history and traditions, combined with its diverse and vibrant campus culture, make it an exciting entity to promote. We believe that we can help increase the impact of the Owls’ brand in the greater Philadelphia retail market as well as widen its presence in the state of Pennsylvania, the American Athletic Conference region and beyond.”

The Licensing Resource Group — a subsidiary of Learfield Communications — was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Bristol, RI; Frisco, TX; Holland, MI; Iowa City, IA; and Winston-Salem, NC.

Featured

  • UT-San Antonio Begins Residence Hall Renovations

    The University of Texas at San Antonio recently began a $6-million renovation project to one of its residence halls, according to a news release. Originally completed in 1986, Chisolm Hall measures in at 120,860 square feet and is the oldest and largest residence hall on campus.

  • Designing for Every Mind

    Learning environments have the power to shape not just what students know, but who they become. When a school is designed with genuine empathy—for the full range of ways students think, sense, and engage with the world—it becomes more than a building. It becomes a catalyst for growth, confidence, and belonging. That is the animating idea behind neurodiverse design, and it is one that is transforming how more architects and designers are thinking about school design.

  • Back-to-School Playground Safety: 7 Common Hazards to Look for After Summer Break

    As summer break comes to an end, school administrators have plenty to prepare before students return. While classrooms, hallways and common areas often receive attention during all the back-to-school preparations, the playground should not be overlooked. Months of weather exposure, storms, and regular wear can leave behind hazards that may not be immediately noticeable.

  • Purdue Fort Wayne Opens New Student Housing Complex

    Purdue University Fort Wayne (PFW) in Fort Wayne, Ind., recently held a ribbon-cutting ceremony for a new, 600-bed student housing complex on campus, according to a news release.