Skip to main content
Add as a preferred source on Google

Temple Signs With Domestic Licensing and Branding Partner LRG

  • 08/28/14

PHILADELPHIA, PA — Temple University has announced the signing of an exclusive agreement allowing the Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, to represent Temple and its domestic licensing program.

LRG is charged with maximizing exposure opportunities for Temple products, and will assist in the day-to-day management of the university’s trademark licensing program.

“Temple’s brand represents energy, quality and momentum. LRG is the right partner for an institution — and a brand — on a steep upward trajectory, both regionally and nationally,” says Karen B. Clarke, Temple’s vice president for strategic marketing and communications.

Kevin G. Clark, Temple’s vice president and director of athletics, said that the partnership will generate revenue for the university and provide the Temple community with more officially licensed Temple merchandise and a greater variety of places to buy them.

“LRG is thrilled to be working with Temple University,” says Lewis Hardy, president and CEO of LRG. “Temple’s rich history and traditions, combined with its diverse and vibrant campus culture, make it an exciting entity to promote. We believe that we can help increase the impact of the Owls’ brand in the greater Philadelphia retail market as well as widen its presence in the state of Pennsylvania, the American Athletic Conference region and beyond.”

The Licensing Resource Group — a subsidiary of Learfield Communications — was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Bristol, RI; Frisco, TX; Holland, MI; Iowa City, IA; and Winston-Salem, NC.

Featured

  • TCU Marks Campus Expansion Milestone

    Texas Christian University in Fort Worth, Texas, recently held a topping-out ceremony to mark progress on a major campus expansion effort including four new residential facilities and a five-story parking garage, according to a news release.

  • Wold Completes Geothermal Projects at Two Minnesota Schools

    Wold Architects & Engineers recently announced that it has completed two geothermal expansion projects for Mounds View Public Schools in Shoreview, Minn., according to a news release. The work at Highview Middle School and Irondale High School serves the district’s long-term goal of reducing energy costs and dependency on non-renewable fuel sources, as well as improving building performance.

  • Designing for Every Mind

    Learning environments have the power to shape not just what students know, but who they become. When a school is designed with genuine empathy—for the full range of ways students think, sense, and engage with the world—it becomes more than a building. It becomes a catalyst for growth, confidence, and belonging. That is the animating idea behind neurodiverse design, and it is one that is transforming how more architects and designers are thinking about school design.

  • Year-Round Schools Require Year-Round Indoor Air Quality Planning

    While many schools are out for the summer, year-round schools follow a more “balanced” schedule with shorter, more frequent breaks spaced throughout the school year. Even though this offers educational benefits, these facilities have less downtime for building maintenance. This can become an issue when facilities managers overlook the importance of routine HVAC maintenance and air duct cleaning services.