Temple Signs With Domestic Licensing and Branding Partner LRG
PHILADELPHIA, PA — Temple University has announced the signing of an exclusive agreement allowing the Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, to represent Temple and its domestic licensing program.
LRG is charged with maximizing exposure opportunities for Temple products, and will assist in the day-to-day management of the university’s trademark licensing program.
“Temple’s brand represents energy, quality and momentum. LRG is the right partner for an institution — and a brand — on a steep upward trajectory, both regionally and nationally,” says Karen B. Clarke, Temple’s vice president for strategic marketing and communications.
Kevin G. Clark, Temple’s vice president and director of athletics, said that the partnership will generate revenue for the university and provide the Temple community with more officially licensed Temple merchandise and a greater variety of places to buy them.
“LRG is thrilled to be working with Temple University,” says Lewis Hardy, president and CEO of LRG. “Temple’s rich history and traditions, combined with its diverse and vibrant campus culture, make it an exciting entity to promote. We believe that we can help increase the impact of the Owls’ brand in the greater Philadelphia retail market as well as widen its presence in the state of Pennsylvania, the American Athletic Conference region and beyond.”
The Licensing Resource Group — a subsidiary of Learfield Communications — was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Bristol, RI; Frisco, TX; Holland, MI; Iowa City, IA; and Winston-Salem, NC.