Add as a preferred source on Google

Temple Signs With Domestic Licensing and Branding Partner LRG

  • 08/28/14

PHILADELPHIA, PA — Temple University has announced the signing of an exclusive agreement allowing the Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, to represent Temple and its domestic licensing program.

LRG is charged with maximizing exposure opportunities for Temple products, and will assist in the day-to-day management of the university’s trademark licensing program.

“Temple’s brand represents energy, quality and momentum. LRG is the right partner for an institution — and a brand — on a steep upward trajectory, both regionally and nationally,” says Karen B. Clarke, Temple’s vice president for strategic marketing and communications.

Kevin G. Clark, Temple’s vice president and director of athletics, said that the partnership will generate revenue for the university and provide the Temple community with more officially licensed Temple merchandise and a greater variety of places to buy them.

“LRG is thrilled to be working with Temple University,” says Lewis Hardy, president and CEO of LRG. “Temple’s rich history and traditions, combined with its diverse and vibrant campus culture, make it an exciting entity to promote. We believe that we can help increase the impact of the Owls’ brand in the greater Philadelphia retail market as well as widen its presence in the state of Pennsylvania, the American Athletic Conference region and beyond.”

The Licensing Resource Group — a subsidiary of Learfield Communications — was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Bristol, RI; Frisco, TX; Holland, MI; Iowa City, IA; and Winston-Salem, NC.

Featured

  • textured paper collage shows a school building on fire as a fire truck sprays water into the flames

    Why a Fire Loss Is More than Flames

    We've all seen what fire damage can do to a property, but the types of damage building owners often encounter after a fire loss can exceed expectations. Having full awareness of the different forms of damage properties can sustain helps owners respond faster, reduce continued damage, and get back on the road to recovery in short order.

  • Beyond Four Walls

    Operable glass walls provide a dynamic solution for educational spaces. They align with today’s evolving teaching methods and adapt to the needs of modern learners. Beyond the functional versatility, movable glass walls offer clean, contemporary aesthetics, slim and unobtrusive profiles, and versatile configurations that cater to the evolving needs of students and educators alike.

  • Illinois District Boosts Security at High-School Stadium

    Richmond-Burton Community High School in Richmond, Ill., recently announced that it has completed the redesigned entrance to its high school stadium with a new focus on school security and community engagement, according to a news release. The district partnered with Wold Architects and Engineers on the project as part of District #157’s year-long facilities master plan.

  • Different Starting Points, Same End Goal

    Higher education campuses can enhance student experience by implementing mobile credentials to streamline building access, on-campus payments, and access to other amenities. This enables students to connect to their campuses through the technology they use most: their mobile devices.

Digital Edition