Temple Signs With Domestic Licensing and Branding Partner LRG

PHILADELPHIA, PA — Temple University has announced the signing of an exclusive agreement allowing the Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, to represent Temple and its domestic licensing program.

LRG is charged with maximizing exposure opportunities for Temple products, and will assist in the day-to-day management of the university’s trademark licensing program.

“Temple’s brand represents energy, quality and momentum. LRG is the right partner for an institution — and a brand — on a steep upward trajectory, both regionally and nationally,” says Karen B. Clarke, Temple’s vice president for strategic marketing and communications.

Kevin G. Clark, Temple’s vice president and director of athletics, said that the partnership will generate revenue for the university and provide the Temple community with more officially licensed Temple merchandise and a greater variety of places to buy them.

“LRG is thrilled to be working with Temple University,” says Lewis Hardy, president and CEO of LRG. “Temple’s rich history and traditions, combined with its diverse and vibrant campus culture, make it an exciting entity to promote. We believe that we can help increase the impact of the Owls’ brand in the greater Philadelphia retail market as well as widen its presence in the state of Pennsylvania, the American Athletic Conference region and beyond.”

The Licensing Resource Group — a subsidiary of Learfield Communications — was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Bristol, RI; Frisco, TX; Holland, MI; Iowa City, IA; and Winston-Salem, NC.

Featured

  • Los Angeles City College Breaks Ground on New Administration, Workforce Building

    Los Angeles City College (LACC) in Los Angeles, Calif., recently broke ground on a new $72-million administrative facility, according to a news release. The Cesar Chavez Administration and Workforce Building will stand four stories, cover 67,230 square feet, and play home to a wide variety of the school’s educational and administrative services.

  • University of Kansas Opens $400M Football Stadium Reconstruction

    The University of Kansas in Lawrence, Kan., recently announced that the $400-million reconstruction of David Booth Kansas Memorial Stadium is complete in time for the 2025 football season, according to a news release. The university partnered with Turner Construction Company on the project.

  • Case Study Highlights Texas District’s Campus Security Upgrades

    The Taft Independent School District near Corpus Christi, Texas, recently partnered with Intech Southwest Services to revamp its campus security technology system, according to a news release. Intech has released a case study on its website detailing the process that advanced the district’s technology by more than 20 years in less than three weeks.

  • Pittsburgh High School Upgrades Athletics Facilities’ Technology

    Plum Senior High School in Pittsburgh, Penn., recently partnered with South-Dakota-based Daktronics through the We’re All Mustangs Here Foundation to upgrade the technology in its athletics facilities, according to a news release. Daktronics designed, built, and installed new LED video displays and finished the project in time for the beginning of the 2025 high-school football season.