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First-Ever MOOC Designed to Increase Higher Education Online Enrollment

  • 10/03/14

AUSTIN, TX — Tocquigny, an Austin-based digital marketing agency, is launching an industry-first, a MOOC (massive open online course) designed to increase online enrollment of online learners. This free online course will offer expert insight into the strategies and tactics necessary for universities and colleges to improve enrollment in their existing, new and future online degree programs. The four-week MOOC, titled “Online Recruitment of Online Learners,” will launch October 15.

“As competition for student recruitment continues to intensify, the higher education industry is in desperate need of in-depth and impactful insights on how to improve online enrollment,” says Yvonne Tocquigny, the agency’s CEO. ‘Online Recruitment of Online Learners’ will enable universities and colleges at all levels a cost-effective opportunity to not just improve but also sustain the number of students who continue to choose online education as a chief means of learning.”

Tocquigny’s four-week online course is designed for directors of enrollment, admissions directors and marketing directors at higher education institutions who are concerned about the number of students in their online programs. “Online Recruitment of Online Learners” will be taught by Colin Gilligan, Tocquigny’s vice president of Media and Planning. Topics will include digital lead generation, social media, branding, campaign measurement and analytics. Colin has led the development of Tocquigny’s higher education client’s marketing strategies for the past five years. He has mapped trends in media consumption, competitive brand/message creation and marketing techniques to generate conversion to application for students. Clients such as Regent University and Rice University have both tapped Tocquigny in the past month to launch new campaigns aimed at generating applicants and lifting donor engagement.

“Online Recruitment of Online Learners” includes access to all education materials, course videos and participation in a robust discussion board. A curriculum will be provided, projects will be assigned and a final exam will be administered. Since “Online Recruitment of Online Learners” will be delivered online through a video platform, participants can watch the coursework whenever it’s convenient for them.

Dr. Sebastian Mahfood, director of the Catholic Distance Learning Network through which the MOOC will be hosted, welcomes Tocquigny’s initiative. “Our platform has supported a growing interest in MOOCs specifically geared toward higher education professionals — from faculty to administrators,” says Mahfood. “Marketing courses, however, had not been part of our course offerings so far. It’s great to have that gap filled by an industry leader in higher education marketing. I have no doubt that the course will be of considerable value to the participating universities and colleges.”

In addition to the free MOOC, Tocquigny is also offering an ‘A+ version.’ For a nominal fee, registrants for this course will receive direct instructor access and private consultation on topics covered during the course.

MOOCs continue to grow in popularity, particularly in higher education, with people seeking convenient, flexible learning. Tocquigny is committed to being a leader in using MOOCs as a new content marketing channel. The MOOC provides the opportunity for full engagement, deeper learning and is measurable.

Enrollment is open. To sign up for “Online Recruitment of Online Learners,” visit https://recruitonline.eventbrite.com.

About Tocquigny
Tocquigny is an independent, full-service digital marketing agency that delivers creative marketing solutions to help companies transform their brands and achieve their business goals. For more information on Tocquigny, visit www.tocquigny.com.

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