Skip to main content
Add as a preferred source on Google

SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

  • 11/25/14

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C. – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • California School District Completes Elementary School Modernization

    The San Diego Unified School District in San Diego, Calif., recently held a ribbon-cutting for a whole-site modernization of Pacific Beach Elementary School, according to local news. The school first opened with one building in 1930 and added six more between 1938 and 1957.

  • Full Sail University Announces First Student Housing Facility

    Full Sail University in Winter Park, Fla., recently announced that development has begun on its first student housing community, according to a news release. The university is partnering with Nvision Development for construction and long-term management of the facility, which will stand five stories and have the capacity for more than 570 beds.

  • Indiana Wesleyan University Schedules Grand Opening for New Welcome Center

    Indiana Wesleyan University recently announced that it will soon open a new Welcome Center on its campus in Marion, Ind., according to a news release. The facility will serve as the home base for prospective students and their families to learn more about the university and student life there. A ribbon-cutting ceremony is scheduled for February 19.

  • Chartwells Launches Campus Dining Evaluation Framework

    Contract food-service management provider Chartwells Higher Education recently announced the launch of BLUEPRINT, according to a news release. The evaluation framework was designed to provide a data-driven and customizable roadmap towards optimizing campus dining services and, by extension, the student experience.