Johnson & Wales University Wins Six UPCEA Marketing Awards

  • 11/01/16

KANSAS CITY, KS – As prospective students’ search habits evolve and competition increases in higher education, creative messaging and marketing tactics are more important than ever. Each year, the University Professional & Continuing Education Association (UPCEA) recognizes members’ marketing practices and promotional pieces in the fields of professional, continuing and online education with the UPCEA Marketing Awards.

Johnson & Wales University (JWU), received six awards for its creative pieces, produced in partnership with Keypath Education, beating out hundreds of submissions:

  • Gold winner in the Most Improved category for “Online.jwu.edu”
  • Silver winner in the Broadcast Advertising Campaign category for “JWU Online: TV Commercial”
  • Silver winner in the Streaming/On-demand Content category for “Online Orientation”
  • Silver winner in the Streaming/On-demand category for “JWU Online Day-in-the-Life Videos”
  • Bronze winner in the Miscellaneous Print Pieces category for “To Tip or Not to Tip Infographic”
  • Bronze winner in the Postcard category for “Where Will You Go with JWU?”

Members celebrated the awards recipients during the 25th Annual UPCEA Marketing and Enrollment Management Seminar in West Palm Beach, Florida, from Nov. 8-10.

Johnson & Wales University partners with Keypath Education, a full-service partner for higher education institutions worldwide, for all marketing services. Founded in 1914, JWU is a private, nonprofit institution with locations in Providence, RI; Miami, FL; Denver, CO; and Charlotte, NC; and is one of U.S. News & World Report’s Best Colleges in Regional Universities North.

“Our goal is to reach the right prospective students for our institution,” says Joshua McCarthy, JWU’s director of online marketing and financial operations. “The winning pieces help us show what it’s like to be a student at Johnson & Wales University, providing guidance to prospective and new students as they begin the next step of their educational journey. It’s an honor to have been selected by UPCEA amidst the many high-quality member submissions.”

About Keypath Education
Keypath Education partners with higher education institutions worldwide to launch online programs, grow enrollment, improve learning and connect education to careers through a proprietary technology suite. The company has helped more than 4,000 higher education institutions better serve students and graduates, resulting in a strong reputation for its educational mission and quality in the U.S., Canada, the U.K. and Australia. Since its beginning more than 25 years ago, Keypath Education has been dedicated to changing lives through education. Visit keypathedu.com to learn more.

Featured

  • Case Study Highlights Texas District’s Campus Security Upgrades

    The Taft Independent School District near Corpus Christi, Texas, recently partnered with Intech Southwest Services to revamp its campus security technology system, according to a news release. Intech has released a case study on its website detailing the process that advanced the district’s technology by more than 20 years in less than three weeks.

  • Ancient Resilience: How Indigenous Intelligence Shapes the 4Roots Education Building

    As climate change intensifies, educational spaces must evolve beyond basic sustainability toward true resilience – we must design environments that can adapt, respond, and thrive amid shifting, and intensifying, climate hazards. Drawing on indigenous wisdom and nature-based strategies, integrating resilient design offers a path to create learning environments that are not only functional but deeply in tune with their natural surroundings.

  • Agualta STEAM Engine

    Outdoor Learning Spaces and Biophilic Design Create Community in East Los Angeles

    Griffith STEAM Magnet Middle School's Agualta STEAM Engine blends education, community, and nature through its adaptable design.

  • K–12 Safety Trends Report Reveals Reliance on Training, Technology

    Wearable safety technology provider CENTEGIX recently released its 2025 School Safety Trends Report, according to a news release. The report is based on more than 265,000 incidents during the 2024–25 school year as reported through the CENTEGIX Safety Platform, used by more than 800 school districts across the U.S.

Digital Edition