Johnson & Wales University Wins Six UPCEA Marketing Awards
KANSAS CITY, KS – As prospective students’ search habits evolve and competition increases in higher education, creative messaging and marketing tactics are more important than ever. Each year, the University Professional & Continuing Education Association (UPCEA) recognizes members’ marketing practices and promotional pieces in the fields of professional, continuing and online education with the UPCEA Marketing Awards.
Johnson & Wales University (JWU), received six awards for its creative pieces, produced in partnership with Keypath Education, beating out hundreds of submissions:
- Gold winner in the Most Improved category for “Online.jwu.edu”
- Silver winner in the Broadcast Advertising Campaign category for “JWU Online: TV Commercial”
- Silver winner in the Streaming/On-demand Content category for “Online Orientation”
- Silver winner in the Streaming/On-demand category for “JWU Online Day-in-the-Life Videos”
- Bronze winner in the Miscellaneous Print Pieces category for “To Tip or Not to Tip Infographic”
- Bronze winner in the Postcard category for “Where Will You Go with JWU?”
Members celebrated the awards recipients during the 25th Annual UPCEA Marketing and Enrollment Management Seminar in West Palm Beach, Florida, from Nov. 8-10.
Johnson & Wales University partners with Keypath Education, a full-service partner for higher education institutions worldwide, for all marketing services. Founded in 1914, JWU is a private, nonprofit institution with locations in Providence, RI; Miami, FL; Denver, CO; and Charlotte, NC; and is one of U.S. News & World Report’s Best Colleges in Regional Universities North.
“Our goal is to reach the right prospective students for our institution,” says Joshua McCarthy, JWU’s director of online marketing and financial operations. “The winning pieces help us show what it’s like to be a student at Johnson & Wales University, providing guidance to prospective and new students as they begin the next step of their educational journey. It’s an honor to have been selected by UPCEA amidst the many high-quality member submissions.”
About Keypath Education
Keypath Education partners with higher education institutions worldwide to launch online programs, grow enrollment, improve learning and connect education to careers through a proprietary technology suite. The company has helped more than 4,000 higher education institutions better serve students and graduates, resulting in a strong reputation for its educational mission and quality in the U.S., Canada, the U.K. and Australia. Since its beginning more than 25 years ago, Keypath Education has been dedicated to changing lives through education. Visit keypathedu.com to learn more.