NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • University of Kentucky Integrates New Cleaning Technology

    The University of Kentucky in Lexington, Ky., recently installed a new cleaning system designed to improve cooling efficiency on campus, according to a news release. The Facilities Management’s Utilities and Energy Management Unit installed new chiller tubes into two of the chillers at the university’s Central Utility Plant.

  • Agualta STEAM Engine

    Outdoor Learning Spaces and Biophilic Design Create Community in East Los Angeles

    Griffith STEAM Magnet Middle School's Agualta STEAM Engine blends education, community, and nature through its adaptable design.

  • Key Considerations for Office-to-Higher-Education Facility Conversions

    Since the onset of the COVID-19 pandemic, office-to-alternative-use conversions have become a recurring subject of urban development discourse. Office utilization rates across major U.S. cities remain below 50%, with vacancy rates exceeding 27% in San Francisco and 16% in New York. Higher education facilities present programmatic and spatial use cases that align readily with the typical characteristics of commercial office buildings.

  • Singlewire Software Report Reveals Gaps in K–12 School Entrance Security

    Single Software recently released its first-ever School Entrance Security Report based on more than 500 responses from U.S. school staff members. According to a news release, the findings highlight a gap between K–12 leaders’ wishes for school safety and how safe the schools actually are, as well as the challenges facing students and staff in that goal.

Digital Edition