Café Bustelo Will Award $100,000 in College Scholarships

ORRVILLE, OH – Coffee brand Café Bustelo® has launched the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU).

Since 2014, $330,000 in college funds have been awarded to 66 Latino students nationwide through the partnership. The campaign generated more than 1,900 applications in 2019. In 2020, Café Bustelo is once again awarding a total of $100,000 to 20 students.

Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty $5,000 scholarships by submitting their essay.

All eligible applications must be received by July 6, 2020 at 11:59 p.m. CT. Scholarship recipients will be announced on or about Sept. 7, 2020.

"At Café Bustelo, we believe wholeheartedly in supporting and reinvesting in the Latino community," says Eduardo Merino, Senior Brand Manager at Café Bustelo. "Whether our community is living in the moment and awakening their senses through a cafecito or planning for the future with a college education, we want to have a hand in helping them make the most of it. ¡Vivimos en el momento y planeamos para mañana!"

For complete information and scholarship guidelines, please visit here.

About HACU
The Hispanic Association of Colleges and Universities represents more than 500 colleges and universities committed to Hispanic higher education success in the U.S., Puerto Rico, Latin America, Spain and school districts throughout the U.S. The association's headquarters are located in San Antonio, TX, with regional offices in Washington, DC, and Sacramento, CA. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs). For more information, visit

About Café Bustelo
Our delicious coffee and rich espresso heritage was born in 1928. Since then, we've not only been proud of our rich, full-bodied flavor, but also of our unique and inviting culture. Café Bustelo coffee can be prepared using your preferred method.

Take our survey!