Skip to main content
Add as a preferred source on Google

Kimball International Launches Streamlined Customer Experience

  • By Matt Jones
  • 07/07/21

Furnishing solutions company Kimball International has announced a more customer-centric, go-to-market strategy. The strategy launched on July 1 and allows customers access to the company’s full complement of Workplace, Education, and Health brands. The company’s organizational structure has changed from individual selling teams for each brand to a collaborative effort revolving around a broader portfolio of brands and solutions. A single customer service teams allows a streamlined, personalized customer experience.

“In the spirit of putting our customers at the core of all that we do, Kimball International’s new go-to-market strategy for our workplace, health and education markets is focused on the needs of our customers from end-to-end,” said Kourtney Smith, President, Workplace at Kimball International. “It will not only empower and move our selling organization forward; it will also position Kimball International as a multi-branded powerhouse and elevate the customer experience exponentially.”

In addition to personalizing customer service, the Kimball and National showrooms will be consolidated to demonstrate a multi-branded approach in each showroom location. Kimball showrooms in Los Angeles, Chicago, Dallas, Boston, Atlanta, and Washington, D.C., will hold products and solutions from all of the workplace, education and health brands. The process will begin within the next three months and continue during the next year.

“This new strategy provides a holistic approach to serve our customers better through combined sales and service expertise,” said Smith. “Putting it simply, our sales teams will be able to sell across our Kimball, National, Etc., Interwoven and Poppin brands, removing complexity and barriers for our customers, and providing them with simplified access to our incredible portfolio of brands, products and solutions.”

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Preparing for the Next Era of Healthcare Education, Innovation

    Across the country, public universities and community colleges are accelerating investments in healthcare education facilities as part of a broader strategy to address workforce shortages, modernize outdated infrastructure, and expand clinical training capacity. These projects, which are often located at the center of campus health and science districts, are no longer limited to traditional classrooms.

  • UT System Board of Regents Approves $108M Housing Complex

    The University of Texas System Board of Regents recently announced the approval of a new, $108-million housing complex at the University of Texas at El Paso (UTEP), according to a news release. The facility will stand four stories and have a total of 456 new beds for freshmen students.

  • concentric silhouettes of a human head

    How Physical Space Shapes the Mind: Designing for Better Learning Outcomes

    Research in environmental psychology and neuroscience increasingly suggests that the way a room is designed can influence memory, focus, or even a student's sense of belonging.

  • LSU Breaks Ground on $200M Residential Project

    Louisiana State University in Baton Rouge, La., recently broke ground on a new residential complex, according to university news. The South Quad residential project will consist of two buildings and add a total of 1,266 beds for freshmen students. The development comes with a price tag of $200 million, and it’s scheduled to open to students in fall 2027.

Digital Edition