Skip to main content
Add as a preferred source on Google

Kimball International Launches Streamlined Customer Experience

  • By Matt Jones
  • 07/07/21

Furnishing solutions company Kimball International has announced a more customer-centric, go-to-market strategy. The strategy launched on July 1 and allows customers access to the company’s full complement of Workplace, Education, and Health brands. The company’s organizational structure has changed from individual selling teams for each brand to a collaborative effort revolving around a broader portfolio of brands and solutions. A single customer service teams allows a streamlined, personalized customer experience.

“In the spirit of putting our customers at the core of all that we do, Kimball International’s new go-to-market strategy for our workplace, health and education markets is focused on the needs of our customers from end-to-end,” said Kourtney Smith, President, Workplace at Kimball International. “It will not only empower and move our selling organization forward; it will also position Kimball International as a multi-branded powerhouse and elevate the customer experience exponentially.”

In addition to personalizing customer service, the Kimball and National showrooms will be consolidated to demonstrate a multi-branded approach in each showroom location. Kimball showrooms in Los Angeles, Chicago, Dallas, Boston, Atlanta, and Washington, D.C., will hold products and solutions from all of the workplace, education and health brands. The process will begin within the next three months and continue during the next year.

“This new strategy provides a holistic approach to serve our customers better through combined sales and service expertise,” said Smith. “Putting it simply, our sales teams will be able to sell across our Kimball, National, Etc., Interwoven and Poppin brands, removing complexity and barriers for our customers, and providing them with simplified access to our incredible portfolio of brands, products and solutions.”

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Washington State District Breaks Ground on New Elementary School

    Cheney School District No. 360 in Spokane County, Wash., recently announced that construction has begun on a new elementary school, according to local news. The district held a groundbreaking ceremony on May 18 in Airway Heights for the yet-to-be-named school, which is scheduled to open in fall 2027.

  • Academy of Classical Education Breaks Ground in Louisiana

    Charter Schools USA (CSUSA) recently announced the groundbreaking of a new public charter school in Covington, La., according to a news release. The Academy of Classical Education at Covington will enroll students in grades K–8 and is scheduled for completion in August 2026, just in time for the new school year.

  • California K–12 District Completes Elementary School Campus Replacement

    The West Contra Costa Unified School District (WCCUSD) in Richmond, Calif., recently announced the completion of a replacement campus for Lake Elementary School, according to a news release. The school has capacity for 470 students between Transitional Kindergarten (TK) and sixth grade.

  • Wisconsin District Breaks Ground on New Elementary School

    The School District of La Crosse in La Crosse, Wis., recently broke ground on a new elementary school that will consolidate the students and staff of two existing schools, according to local news. Funding for the school comes from a $53-million referendum approved in 2024.