You don’t need to call your students ‘customers,’ but you do need to treat them that way.
Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.
For-profit schools have been in the spotlight lately and the news hasn't all been good, yet the University of Phoenix remains a bright spot. How do they do it and what can they teach other schools — even the nonprofit ones?
College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.
It's time to take control of what you are spending on shipping costs. Since 2006, Baltimore County Public Schools (BCPS) has saved our taxpayers over $1 million negotiating our own transportation contracts.
Build and manage a strong image for your institution.
Rewarding students for staying the course.
As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.
New York's Nyack College has a plan in place to retain adult students.
While increased enrollment is widely regarded as a positive development, understanding ways to manage the influx of additional students, providing a high-quality educational experience, meeting academic goals, and staying within budget requires administrators and architects to minimize new construction and maximize existing space.
The congested college and university marketplace means that every presidential communication must further institutional branding and messaging. Contemporary presidents are the public “face” of the institution, and competition for audiences’ attention has never been fiercer.
In an age when digital has become such a key channel, the colleges and universities that embrace this concept will outpace those that don’t. It’s not a financial question anymore, a bifurcation of the haves and have-nots; it’s more of a mindset issue. While having the vast resources of a major institution certainly helps, it doesn’t matter how much money you throw at a website project if it’s not seen as the central hub of your overall communication efforts. And if it isn’t used as a chance to engage an inclusive set of stakeholders from across campus, it’s a huge opportunity missed.
Higher education has already taken a leadership role in climate mitigation — that is, preventing climate change by reducing greenhouse gas emissions — as displayed by the 660 signatory campuses of the American College & University Presidents’ Climate Commitment (ACUPCC) who have collectively reduced net carbon emissions by 25 percent in just five years. Now, higher education must take the lead in climate adaptation — preparing for and responding to the impacts of climate change.
Here's how Cedar Rapids Community School District and its team produced a $44.5 million, sustainable headquarters, capable of a 50 percent energy savings, on schedule and below budget.
So, why have smart campuses found sustainability such an attractive value proposition? In short, because our customers are demanding sustainability, because it saves money, and because higher education’s ethical license to operate is at risk if we don’t respond to a society beset with myriad unsustainable ailments.