Add as a preferred source on Google

Campus Cleanliness Emerges as Top Factor in College Selection

  • By Matt Jones
  • 07/28/21

The results of a new survey from JLL have revealed that campus cleanliness and indoor air quality now rank among the top factors in college selection. JLL, a Fortune 200 commercial real estate and professional services firm, surveyed about 500 parents of tenth- through twelfth-grade students about their priorities while considering higher education destinations. The top three most important factors, according to the results, were quality of academics (75%), affordability (71%) and—in the wake of the COVID-19 pandemic—campus cleanliness and indoor air quality (48%).

Additionally, the survey indicated that about 59% of parents had never considered campus air quality as a decision-making factor before the pandemic, while 60% said they consider a vaccine mandate important. About 21%, meanwhile, said they would consider a school’s sustainability initiatives.

“Proper indoor ventilation and air circulation occupied the spotlight across most industries in the height of the pandemic, with 59 percent of parents never even considering campus air quality prior to COVID-19,” said Ron Gregory, Executive Vice President North America, JLL Higher Education. “As people are more aware of their surroundings that impact their health and safety with greater reason, we can expect that students and staff on campuses will continue to demand transparency and the highest standards around cleanliness and air quality.”

Among the survey’s other findings, 42% of respondents said that their opinion of campus cleanliness and air quality had changed due to the pandemic. About 88% said that the physical condition of buildings was either very important or somewhat important, and 86% said that they consider a campus’s look and feel.

“From simple fixes like upgrading lightbulbs to harnessing new technologies across a campus, preventative maintenance is key for schools empowering vibrant campus experiences—before the physical condition of buildings becomes a turn-off to prospective students,” said Kevin Wayer, President, JLL Public Institutions. “Savings generated from preventative maintenance can go back into facilities upkeep, creating an overall better, cleaner and more modern experience for students.”

The survey was conducted in June 2021 through a partnership with Engine Insights.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Kimball International Launches New Furniture for K–12 Classrooms

    Commercial furnishings company Kimball International recently announced the launch of four new products designed for a variety of professional environments, including K–12 schools, according to a news release.

  • illustration of a school building under construction

    One District, One Way: Bringing Consistency to K–12 Construction Projects

    From budgeting to closeout, here's how a single playbook can turn chaos into clarity in school construction programs.

  • Texas State University Completes Stadium Renovations

    Texas State University in San Marcos, Texas, recently announced that it has completed a series of additions and renovations to its football stadium, according to a news release. Formerly known as the Bobcat Stadium End Zone Complex, the Johnny and Nathali Weisman Football Performance Center is an 85,000-square-foot expansion featuring hospitality spaces, banquet spaces, exterior concourses, and upgrades to the field house.

  • Recent University of Pennsylvania Projects Receive LEED Certifications

    The University of Pennsylvania in Philadelphia, Penn., recently announced that three of its recent construction projects have earned LEED certifications, according to university news. The Vagelos Laboratory for Energy Science and Technology (VLEST) received a LEED Platinum certification, Amy Gutmann Hall a LEED Gold, and the OTT Center for Track and Field a LEED silver.

Digital Edition