IPEMA Launches New Voice of Play Website and Brand Refresh

Harrisburg, Pa., — The International Play Equipment Manufacturers Association (IPEMA), the playground industry’s leading playground safety certification organization, announced today a new website for the Voice of Play, along with a refreshed brand identity. The Voice of Play is IPEMA’s long-standing education and advocacy initiative to promote the value and benefits of free, outdoor play.

Designed to better engage with key audiences such as parents, educators and community leaders, the site redesign promotes interactivity, as well as popular IPEMA and Voice of Play resource materials about play.

“At its heart, the Voice of Play is about educating the public on the value of free outdoor play, and we do this through relevant, useful resources for parents and playground owners / operators,” said Tom Norquist, Marketing Committee Chairman for the Voice of Play. “In addition, we’re extremely excited about the high level of social engagement we have with our target audiences, and we wanted to further promote and encourage that engagement through our blog, Twitter and Facebook feeds.”

The new site includes a cleaner, simplified look with fresh, engaging content designed to engage visitors. Features include:

  • Vibrant, play-focused imagery from member companies
  • Clean, simple design to highlight content and encourage interactivity
  • Featured social media channels and downloadable resources, such as the Play Pledge, Checklist for Access and Surface Installation and Maintenance Guide
  • A Voice of Play Board of Advisors call out page with “playful” photos of Ken Kutska, Teri Hendy, Joe Frost and Stuart Brown Strong, academia-based content about the benefits of play, playground safety and the science of play (including the Encyclopedia of Play Science and links to National Institute for Play)
  • A newsroom to showcase the latest media activity

“We are confident that our new website and fresh content will not only drive new visitors to the site, but also help us continue to spread the word about the importance of play,” continued Norquist.

In alignment with the website update, IPEMA has refreshed the Voice of Play logo and color palette. Matching the website, the logo will include an updated, streamlined look and feel, but incorporates the familiar, light-hearted element that has been part of the initiative since its launch in 2006.

IPEMA will launch the new website and brand refresh at the National Recreation and Park Association (NRPA) Congress October 14 – 16 in Charlotte, N.C.

Featured

  • Springfield Breaks Ground on $53.7M Pipkin Middle School Rebuild

    Construction is underway on a new, state-of-the-art Pipkin Middle School in Springfield, Mo., a major step in Springfield Public Schools’ (SPS) long-term facility improvement plan, according to local news. The $53.7-million project officially broke ground in early June, following years of planning and community input aimed at modernizing aging infrastructure and addressing student capacity concerns.

  • ProTeam Launches GoFit 6 HEPA Backpack Vacuum

    Technology leader Emerson recently introduced the new ProTeam GoFit 6 HEPA backpack vacuum, according to a news release. The vacuum was designed to capture 99.97% of particulates down to 0.3 microns—including atmospheric hazards like lead dust, mold spores, and other particulates—through an advanced filtration system.

  • California High School Starts Construction on New CTE Building

    Analy High School, part of the West Sonoma County Union High School District (WSCUHSD) in Sebastopol, Calif., recently broke ground on a new Career Technical Education (CTE) Building, according to a news release. The 15,000-square-foot facility will offer specialized facilities for students in engineering, welding, culinary arts, agricultural sciences, and design thinking.

  • modern college building with circuit and brain motifs

    Anthropic Introduces Claude for Education

    Anthropic has launched a version of its Claude AI assistant tailored for higher education institutions. Claude for Education "gives academic institutions secure, reliable AI access for their entire community," the company said, to enable colleges and universities to develop and implement AI-enabled approaches across teaching, learning, and administration.

Digital Edition