Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • From Approval to Opening: Inside Travis Unified School District’s Fast Tracked Campus Expansion

    The Travis Unified School District (TUSD) in northern California includes several elementary and high schools serving over 5,400 students. In 2024, the TUSD Board approved the addition of sixth grade to the Golden West Middle School campus for the 2025–26 school year, setting in motion an accelerated effort to bring new facilities online in less than a year.

  • Johns Hopkins Starts Construction on New Residence Hall, Dining Facility

    The Homewood Campus of Johns Hopkins University in Baltimore, Md., recently began construction on a new residence hall and dining facility, according to university news. The work involves demolishing the existing Alumni Memorial Residence Hall I, which was built in 1923, to make room for the new facility.

  • AAADM Announces Building Safety Month Initiatives

    The American Association of Automatic Door Manufacturers (AAADM) recently announced its support of Building Safety Month as declared by the International Code Council (ICC), according to a news release.

  • Zurn Elkay Releases 2025 Sustainability Report

    Zurn Elkay Water Solutions recently announced the release of its annual sustainability report, according to a news release. The 2025 report discusses the organization’s efforts to maintain good environmental stewardship and the solutions provided in helping customers meet sustainability goals.