Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • University of Mary Washington Selects Builder for New Theater, Dance Facility

    The University of Mary Washington in Fredericksburg, Va., recently announced that it has selected construction and development firm Skanska to lead a series of renovations and upgrades to fine arts facilities, according to a news release.

  • Missouri K–12 District Cuts Ribbons on Two New Middle Schools

    Springfield Public Schools in Springfield, Mo., recently celebrated the completion of two new middle school facilities with ribbon-cutting ceremonies, according to a district news release. The district officially opened the new Pipkin Middle School and Reed Academy on Sept. 3, both of which were funded through the $220-million Proposition S bond program approved by voters in 2023.

  • Texas A&M Opens First Building at Fort Worth Campus, Breaks Ground on Research Facility

    The Texas A&M University System marked a major milestone in the development of its Fort Worth campus by opening its first completed academic building and breaking ground on a second facility designed to expand research and industry collaboration.

  • Missouri Child Development Center Completes $2.3M Expansion

    The Urban Sprouts Child Development Center in St. Louis, Mo., recently announced the completion of a $2.3-million expansion and adaptive reuse project, according to a news release. The new space includes a retail café, outdoor learning space, and a support office building.