Skip to main content
Add as a preferred source on Google

NWFA Launches “Real Wood. Real Life.” Campaign

  • 01/22/19

St. Louis – The National Wood Flooring Association (NWFA) is launching a new effort to help homeowners learn more about the characteristics and benefits of real wood floors. The “Real Wood. Real Life.” campaign provides information on choosing the right wood floor, selecting a professional for the job, and conducting maintenance properly. 

To help homeowners identify the real thing, the NWFA recently developed a formal definition of wood flooring. The definition states that wood flooring is any flooring product that contains real wood as the top-most, wearable surface of the floor. That includes solid and engineered wood flooring, as well as composite engineered wood flooring.

The NWFA is reaching consumers with this information via the new Homeowner’s Handbook to Real Wood Floors and WoodFloors.Org. Whether a homeowner is trying to decide between solid or engineered wood or looking for ways to protect floors from their pets, the handbook and website are a one-stop shop for wood flooring tips. NWFA members are encouraged to utilize the website, handbook, and an exclusive toolkit to share information with their customers and colleagues. 

To view elements of the “Real Wood. Real Life.” campaign and to download the Homeowner’s Handbook to Real Wood Floors, please visit the NWFA’s newly enhanced website: www.WoodFloors.org.

 

Featured

  • St. Lucie County, Fla., Breaks Ground on New K–8 School

    St. Lucie Public Schools in St. Lucie County, Fla., recently held a groundbreaking ceremony for a new K–8 school, according to a news release. The district partnered with Spiezle Architectural Group, Inc., for the design of the upcoming Ft. Pierce K–8 School, which comprises six buildings covering 215,000 square feet.

  • University of Rochester to Break Ground on New Student Life Center

    The University of Rochester in Rochester, N.Y., recently began construction on a new Student Life building, according to a news release. The first floor will contain campus-wide gathering, program, and rehearsal space; the second floor will play home to the Greenbaum Center for Jewish Life.

  • Montclair State University Debuts New VR Facility

    Montclair State University in Montclair, N.J., recently announced the completion of a new virtual reality learning facility developed in partnership with Dreamscape Learn, according to a news release. The 2,450-square-foot lab space is inside the College of Communication and Media building and will serve students pursuing careers in digital media, virtual reality, and content creation.

  • CSU Starts Construction on New Engineering Building

    Colorado State University in Denver, Colo., recently began clearing space for the construction of the new Don and Susie Law Engineering Future Technologies Building, according to a news release.