Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • University of Kansas Opens $400M Football Stadium Reconstruction

    The University of Kansas in Lawrence, Kan., recently announced that the $400-million reconstruction of David Booth Kansas Memorial Stadium is complete in time for the 2025 football season, according to a news release. The university partnered with Turner Construction Company on the project.

  • Different Starting Points, Same End Goal

    Higher education campuses can enhance student experience by implementing mobile credentials to streamline building access, on-campus payments, and access to other amenities. This enables students to connect to their campuses through the technology they use most: their mobile devices.

  • Beyond Four Walls

    Operable glass walls provide a dynamic solution for educational spaces. They align with today’s evolving teaching methods and adapt to the needs of modern learners. Beyond the functional versatility, movable glass walls offer clean, contemporary aesthetics, slim and unobtrusive profiles, and versatile configurations that cater to the evolving needs of students and educators alike.

  • Upcoming University of Alabama Performing Arts Center Hits Construction Milestone

    The University of Alabama in Tuscaloosa, Ala., recently celebrated the topping out of its new Smith Family Center for Performing Arts, according to a news release. The university is partnering with HPM for program and project management on the facility, which broke ground in 2023 and is scheduled for completion in November 2026.

Digital Edition