SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

Report Shows Sales in Testing and Assessment Category at $2.5 Billion

Washington, D.C.The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.

“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."

Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:

  1. The Common Core State Standards are Changing Curricula
  2. The Rollout of Common Core Assessments is Galvanizing Activity
  3. There is Widespread Demand for More and Better Formative Assessments
  4. Testing and Assessment is Leading the Transition from Print to Digital

“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.

To access the Executive Summary of the report go to www.siia.net.

Featured

  • University of Connecticut Upgrades Basketball Facility’s AV Systems

    The University of Connecticut recently partnered with Metinteractive to upgrade the AV systems of the Gampel Pavilion basketball facility on its campus in Mansfield, Conn., according to a news release.

  • Texas A&M Adds ALPR Technology to Parking Solutions

    Texas A&M University in College Station, Texas, recently integrated automatic license plate recognition (ALPR) technology into its parking services and enforcement strategies, according to a news release. The university’s Transportation Services division deployed Genetec AutoVu ALPR to manage the campus’ 36,000+ parking spaces.

  • Spaces4Learning Launches 2025 New Product Awards

    Spaces4Learning is now accepting entries for the 2025 New Product Awards! The program’s goal is to honor the outstanding product development achievements of manufacturers and suppliers whose products and services are particularly noteworthy in helping to improve K–12 and Higher Education learning environments.

  • Illinois Elementary School Breaks Ground on Campus Expansion

    Heather Hill Elementary School, part of Flossmoor School District 161 in Palatine, Ill., recently broke ground on a new addition to the school focused on student support and security, according to a news release. The district partnered with Wold Architects & Engineers for the expansion as part of a longer-term facility planning and modernization initiative.

Digital Edition