Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Minnesota District Converts Middle School into Community Hub

    White Bear Lake Area Schools in White Bear Lake, Minn., recently announced the end of a major renovation project that converted a former middle school into a new centralized district and community hub, according to a news release.

  • Myrtle Grove Elementary

    Phased Construction Keeps Students on Campus During Rebuild

    When Escambia County School District needed to replace most of Myrtle Grove Elementary School in Pensacola, Fla., it had three distinct challenges: honor the school's legacy in the community, bring state-of-the-art learning environments to the county, and be seamlessly built on the same site as the active school campus.

  • KWK Architects Announces Full Transition to Lawrence Group Branding

    KWK Architects recently announced that it will complete its transition to the Lawrence Group brand effective July 1, according to a news release. The merger marks the end of a three-year strategic integration process that began in March 2023 to unite the firms.

  • Montclair State University Starts Construction on $120M STEM Building

    Montclair State University in Montclair, N.J., recently broke ground on a new $120-million Interdisciplinary Science Building, according to university news. The university partnered with HoK Architects for the project’s design, and it’s scheduled to open in time for the 2028–29 academic year.