Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Girl Sitting at Library Desk, Using Laptop

    How Campus Design Shapes the Finals Week Experience

    Academic performance is not just about preparation. It is closely tied to how students manage stress, maintain their energy, and shift between work and recovery modes. Much of that is influenced, directly or indirectly, by design.

  • CU-Lock Haven Receives $1.75M Gift for New Entrepreneurship, Media Center

    Commonwealth University-Lock Haven in Lock Haven, Penn., recently received a $1.75-million donation from entrepreneur and alumnus Nicholas Subich ’17, according to a university news release. The funds will go toward establishing the Nicholas Subich Center for Entrepreneurship and Media, a technology-driven hub for innovation and experiential learning.

  • College of the Desert Hits Construction Milestone on New Campus

    College of the Desert recently announced that the construction of its new Palm Springs Campus in Palm Springs, Calif., recently reached a major construction milestone, according to a news release. The college is partnering with general contractor C.W. Driver Companies, which recently “topped out” the facility by placing the final beam in its structure.

  • Colorado School District Breaks Ground on Unified PK–12 Campus

    The Haxtun School District No. Re-2J in Haxtun, Colo., recently announced that ground has been broken on a renovation/addition project that will unite its two schools, Haxtun Elementary and Haxtun Jr/Sr High School, according to a news release.