Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Architectural Power for the Modern Campus Landscape

    For generations, an outdoor classroom only required a textbook and a patch of grass. Today, not only has the laptop replaced the printed pages, the rise of agile learning has turned campuses into study halls with students listening to lectures and researching topics from quads, gardens, and plazas. The challenge for architects and facility managers is to provide connectivity without cluttering the landscape with visual eyesores or creating safety hazards with extension cords.

  • S4L Announces 2026 Education Design Showcase Winners

    Spaces4Learning is thrilled to announce the winners of the 2026 Education Design Showcase! Now in its 27th year, the annual awards program honors innovative solutions in planning, design, architecture, and construction across K–12 and higher education.

  • Full Sail University Announces First Student Housing Facility

    Full Sail University in Winter Park, Fla., recently announced that development has begun on its first student housing community, according to a news release. The university is partnering with Nvision Development for construction and long-term management of the facility, which will stand five stories and have the capacity for more than 570 beds.

  • Minnesota District Starts Construction on Early Childhood Learning Center

    Sauk Rapids-Rice Public Schools in Sauk Rapids, Minn., recently announced that construction has begun on a new early childhood learning center and a new outdoor activities complex, according to a news release.