Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Florida District Completes Construction on New Leadership Institute

    Pinellas County Schools near Tampa, Fla., recently announced that construction is complete on the new Dr. Michael A. Grego Leadership Institute, according to a news release. The district partnered with Rowe Architects for the project’s design and with Skanska for construction services.

  • Designing for Every Mind

    Learning environments have the power to shape not just what students know, but who they become. When a school is designed with genuine empathy—for the full range of ways students think, sense, and engage with the world—it becomes more than a building. It becomes a catalyst for growth, confidence, and belonging. That is the animating idea behind neurodiverse design, and it is one that is transforming how more architects and designers are thinking about school design.

  • Architectural Power for the Modern Campus Landscape

    For generations, an outdoor classroom only required a textbook and a patch of grass. Today, not only has the laptop replaced the printed pages, the rise of agile learning has turned campuses into study halls with students listening to lectures and researching topics from quads, gardens, and plazas. The challenge for architects and facility managers is to provide connectivity without cluttering the landscape with visual eyesores or creating safety hazards with extension cords.

  • Moline-Coal Valley School District to Consolidate Two Schools into New Facility

    The Moline-Coal Valley School District in Moline, Ill., recently broke ground on a new elementary school that will consolidate the students and staff from two existing schools, according to local news. Robert Ontiveros Elementary School will serve as the new home for Lincoln-Irving Elementary School and Willard Elementary School.