Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • Moline-Coal Valley School District to Consolidate Two Schools into New Facility

    The Moline-Coal Valley School District in Moline, Ill., recently broke ground on a new elementary school that will consolidate the students and staff from two existing schools, according to local news. Robert Ontiveros Elementary School will serve as the new home for Lincoln-Irving Elementary School and Willard Elementary School.

  • Surging Demand for Student Housing Fuels Major Campus Investment Opportunities

    University leaders throughout the U.S. are accelerating plans to modernize and expand student housing as enrollment stabilizes and demand for on-campus living rebounds. Recent data from the National Center for Education Statistics indicates that total postsecondary enrollment is projected to grow through the end of the decade, with undergraduate enrollment alone expected to increase by more than 8 percent by 2030.

  • Rhode Island Boarding School Completes Student Dorm Renovations

    St. George’s School in Middletown, R.I., recently announced the completion of a $26-million renovation project on Arden-Diman-Eccles Dormitory, according to a news release. The school partnered with Voith & Mactavish Architects (VMA) on the new space, which places a new focus on collaborative community spaces open to both boarding students and day students.

  • Cal Poly Humboldt Starts Construction on Healthcare Education Hub

    California State Polytechnic University, Humboldt in Arcata, Calif., recently announced that work has begun on a renovation project that will turn the Stewart Building into a new Healthcare Education Hub, according to a news release. The university is partnering with Sundt Construction Inc. for construction services.