Skip to main content
Add as a preferred source on Google

Flooring Company Appoints New Commercial Brand Leader

  • By Matt Jones
  • 06/25/21

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has tapped Shannon Cochran to be the new brand leader of Patcraft. Cochran is replacing former brand leader Jeff West effective immediately.

Shannon Cochran, brand leader of Patcraft

Cochran served as the vice president of Patcraft’s creative and design team for five years. According to a press release, she will now take responsibility for the brand’s strategy and execution both, assuming responsibility for the marketing team and continuing to lead the design team.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Shaw Industries Group, Inc., provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf, and specialty flooring solutions for commercial and residential markets. The group is headquartered in Dalton, Ga., and is represented in more than ten countries around the world.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

Featured

  • University of Kansas Breaks Ground on Entrepreneurship Hub

    The University of Kansas in Lawrence, Kan., recently held a groundbreaking ceremony for the new KU Entrepreneurship Hub, according to university news. The Hub is part of the university’s School of Business and will include spaces for experiential learning and programming.

  • Vanderbilt to Partner with ABM for Campus Preservation and Modernization

    Vanderbilt University recently announced that it has selected ABM Performance Solutions for a preservation and modernization project at its New York City campus, according to a news release. ABM will deliver its end-to-end ABM Performance Solutions (APS) model to manage critical operations during renovation and maintenance.

  • Houston-Area High School Breaks Ground on 117,000SF Multi-Use Facility

    North Shore Senior High School, part of Galena Park ISD in Houston, Texas, recently broke ground on a new multi-use facility for student extracurriculars, according to a news release. The North Shore Multi-Use Facility will include dedicated practice and training space for the school’s athletics and fine arts programs.

  • Universities Continue to Launch Multimillion-Dollar Campus Transformations

    What makes the current wave of campus development especially noteworthy is its emphasis on multi-use functionality and community integration. Institutions are no longer investing solely in academic or athletic facilities in isolation. Instead, they are creating destinations that blend recreation, health, housing, and event-driven economic activity.