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Wenger Names New Vice President of Sales for Performing Arts, Controls

  • By Matt Jones
  • 07/07/26

Key Takeaways

  • Wenger Corporation appointed Keith Juhola as Vice President of Sales for Performing Arts and Controls, where he will lead sales strategy and work with customers, consultants, architects, and industry partners.
  • Juhola brings more than 30 years of sales leadership experience, most recently serving as Vice President of Sales and Marketing at FAMCO, with expertise spanning multiple building products and construction-related industries.
  • TThe appointment follows Wenger's expansion of its performing arts portfolio in 2025, including the acquisitions of Creative Conners and Texas Scenic to broaden its stage automation, rigging, lighting, acoustics, and theatrical equipment offerings.

Wenger Corporation, which provides products and solutions for music and theater education, performing arts and athletic storage, recently announced the hiring of a new Vice President of Sales for Performing Arts and Controls. Keith Juhola will partner with the company’s customers, consultants, architects, and other partners while leading sales strategy and execution, according to a news release.

Juhola has more than 30 years’ experience in sales and sales management; his most recent role was Vice President of Sales and Marketing for FAMCO, based in Nampa, Idaho. He’s also led business development, team leadership, supplier partnerships, and profitability initiatives in verticals like “electronics, glass, doors, windows, roofing, decking, thin brick, exterior veneer systems and HVAC accessories,” the release reports.

“Keith brings an impressive track record of sales leadership and results-driven execution,” said Wenger Corporation President & CEO Dave Thomas. “Throughout his career, Keith has built and led many high-performing teams across a wide range of product categories. He brings a collaborative approach to leading sales organizations, developing effective strategies that connect team alignment, market insight and measurable growth.”

Juhola has an M.B.A. from San Diego State University and a bachelor’s degree in economics from the University of California, Berkeley.

Wenger’s Performing Arts and Controls business expanded significantly in 2025 through two strategic acquisitions. Creative Conners provides stage automation and motion control systems, while Texas Scenic offers theatrical stage equipment, rigging, curtains, stage systems, lighting, and acoustics, the news release reports.

About the Author

Matt Jones is senior editor of Spaces4Learning. He can be reached at [email protected].

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